We don’t need to tell you that staying abreast of the latest SEO tactics is the key to success in business today. In fact, a 2018 survey shows that more than half of marketers consider growing their website traffic a major priority.
If you haven’t latched on to 2019’s most important SEO trends yet, time is running out. Get started here.
1. Optimizing for User Intent
Try to anticipate the search terms that potential customers are using. By optimizing your pages for these phrases, you deliver what the customer expects from their search.
The best way to do this is to imagine what you might type into the search bar if you were looking for your products. Don’t rely solely on keyword tools to do the work for you.
2. Voice Search Is Still One of the Major SEO Trends
Voice search continues to grow and has a major impact on user intent.
While people might skimp on words when typing a search query, when they’re voicing their search they will speak in more complete sentences. Focus on questions i.e. the what, when, why, and how of search queries.
Keep local language quirks and phrasing in mind too when optimizing for voice search.
3. Geo-Targeting for Local Search
Local search tagging is becoming minutely focussed. Instead of targeting a city or suburb, it’s zooming in to street level. Include as much information about your location as you can on your website.
Google wants to tell your customers exactly where you are and what you have in store too. For example, if a client is searching for a particular brand of soap powder, the search engine will direct them to the nearest store selling exactly what they want.
Mobile local search queries in the US should reach over 141 billion sometime this year, so it’s an SEO trend worth investing in.
4. Content That Draws Readers In
Good content is still just that – good. Google is now turning its attention to great content.
Skilled writers and excellent videographers are your strongest allies in the quest for clicks. Internal linking is more important than ever before.
Google is watching how readers interact with your page and whether you are able to draw readers down the rabbit hole of links to engage with more high-quality content. Pay attention to user-friendly URLs, optimized images, page speed and the internal structure of your site.
5. It’s the Little Things That Count
Microformats are becoming more important than ever to claw your way up the SERPs.
These small HTML patterns provide search engines with information about your site. More information means they can rank your site easily and accurately.
Microformats, like labels and tags, also appeal to the consumer, which means more clicks, higher rankings, and better SEO in 2019.
6. More Mobile Than Ever
It’s no longer enough to make your website and email communications mobile friendly. Your content needs to make the grade too.
Mobile users want contact information at their fingertips, fast. Font and text-size must make for easy-reading and simple navigation on small mobile screens.
7. Beyond Google
It’s not just about Google anymore. You can’t consider search engine trends without taking the A-team into account.
Amazon and App store keyword research is just as important as Google’s ranking factors if you want to sell stuff online.
Get on Board With Irresistible SEO
These are just a few of the latest SEO trends we’ve seen so far in 2019. There are exciting times ahead for search engine optimization this year.
Get in touch if you’d like to join the front-runners in the race for clicks and clients.
Full Stack Developer, Digital Marketer, and InfoSec enthusiast. He received his Bachelor’s Degree from the University of Western Sydney and his Business Diploma from Georgian College before joining various marketing positions in search portals, e-commerce, higher education, and addiction recovery services.Follow @ twitter
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