The changing face of SEO

Can you attribute the number of leads you acquire from being first in Google Search? How does that differ when you drop down to the second or third position? How do you know being second or third isn’t more profitable for your company? Old SEO focuses on two things: Ranking and Keywords. Chances are you… Read More

What is a Digital Marketing Consultant?

To have a clear cut understanding about what a Digital Marketing Consultant is, as well as the functions performed by a Digital Marketing Consultant, a background on specific keywords related to the concept of a Digital Marketing Consultant is given. These keywords include the following: Marketing Digital Marketer Marketing Consultant The following definitions were approved… Read More

Should I noindex Category & Tag pages?

Category & tag pages should be left indexable. These pages are critical pages that you want to be crawled regularly. As soon as you start noindexing them, Google will stop crawling them. The more you try to dictate what Google should be doing, the less they like it. Google will index category & tag pages… Read More

Website Design; the Process

The web industry is, perhaps, is the most evolving industries by nature. Designers have to keep up with new and emerging trends and advancements so that they can make sure that the website they create is one that serves the brand, the customers, and something that outperforms the competition. While some view it as a… Read More

What is SEO marketing and how it works [Beginners guide]

What is SEO marketing? Many people have heard of it but aren’t quite sure just what it is. Search Engine Optimization which is also known as SEO marketing is a process whereby your website or your business gain more visibility through getting listed on search engine result pages (SERPs). It involves optimizing titles, headers, keywords,… Read More

8 PPC mistakes you could be making

This isn’t a typical PPC list. Before reading any further, you should have a general understanding of SEM. Know the difference between broad match, modified broad match, phrase match, and exact matches in your AdWords campaigns. Setting up ad extensions, and not letting competitors take your branded keywords. If you don’t, you can easily have… Read More

What is an SEO Expert?

SEO Consultants assesses and reviews sites, their incoming and outgoing links so as to offer expert advice, advice, and recommendations for business owners trying to make more organic search engine traffic and higher ranking positions. This job is included by extensive strategic, analytical, and strategic abilities necessitating higher-level thinking and activities involving social websites, content… Read More

What is a Marketing Advisor?

A Marketing adviser works to produce and execute marketing approaches. These programs are all based on the company’s center and services and what products they provide. A consultant will help create a marketing plan, determine the marketing message, and set the marketing mix to get the content out. They function to execute and implement the… Read More

Killing SEO rankings with Draft Content

You could be significantly harming your SEO strategy with draft content. If you have similar articles already published; are in the process of rewriting articles, or trying to get new content bumps with republishing; this will all attribute against you as duplicate content. Bots crawl every aspect of your website, including drafts and the trash… Read More

Crawl Budget: herding the bots

One of the most critical aspects of proactive SEO (search engine optimization –> aka Google Search) is monitoring your crawl budget. Monitoring your crawl budget includes examine what types of bots crawl your website (Google, Bing, Yandex, Baidu…), how many times they visit, average bytes received (how large your pages are), response time (how fast… Read More