A Cost-Effective Cheat Sheet to Use
Digital marketing for small businesses is a surprisingly small market with only 25% reporting that they invest in it.
For small business owners, this is actually great news because it shows that 75% of your competition is not working to have a strong online presence.
Creating a strong digital strategy is necessary in today’s world to stay competitive and also because your customers expect it. This cheat sheet will break down the most important aspects to help you stand out and bring in more business.
The Costs of Digital Marketing for Small Businesses
Online marketing can be expensive if you aren’t careful about how you use your money. Methods like A/B testing are useful for determining successful ads on a small scale before paying more money to send them out to a larger audience.
With that in mind, you still have to be willing to invest to see decent returns. For small Canadian businesses under 20 employees, the average digital marketing cost is around $30,000.
You could pay more than that to have your websites and content appear in people’s searches and social media accounts. But with the right planning, you can have a successful digital marketing campaign through mostly organic reach.
Here are some ways you can save on money and still stand out.
Have a Well Designed Website
Gone are the days when it was essential to hire a website designer to get a professional site.
Now, there are hundreds of free website templates that look sleek and are easy to use. First, think about your business and what the best way to showcase it would be. Then think about your customer’s experience. You want the website to make it as easy as possible for them to get the information they want and to make a purchase.
With this established, it’s worth spending a long time looking at every free template available until you find the perfect one.
From there you fill in the content and will have a top-quality site without having to spend thousands.
SEO in a Nutshell
Search Engine Optimization is all about tailoring your website and content to generate organic searches and improve your rankings.
While the rules for SEO are always changing, (you can no longer just copy and paste buzzwords all over your content), the principles are the same.
Set up a Google Webmaster account and it will give you advice to improve your website’s SEO. Also ensure that everything on your website has metadata descriptions, even images. This makes it easier for the algorithms to understand your site and promote it accordingly.
Create Engaging Content
Your business has a product or service that people want and you should be more knowledgeable and passionate about it than they are.
So write about it, share cool things happening in the industry, discuss your opinions, and update people on your progress.
Good content is sincere meaning if you find it interesting, others will too. Whether it’s writing blog posts or posting to social media, keep it relevant and post often to get noticed.
Always be Adapting
When it comes to digital marketing for small businesses, it’s important to stay up to date on the latest trends. The rules of social media are always changing as are how search engines rank your content.
Fortunately, the top sites provide analytics to help you see what is working and what needs to be improved.
Check out our digital marketing services to see how we can help you boost your online presence.