eBay SEO: How to Optimize your Listing for more Views and Sales

Before getting straight into the SEO (search engine optimization) aspect of selling, let’s discuss product analysis; you want to find a low competition niche with a high search volume. In layman terms, you want something easy to sell that many people are looking for. eBay is a great place to start making money on the side or as a full-time job, so you want to make sure you have the right product before putting a ton of time optimizing it.

1. Finding the Perfect Product

If you haven’t already purchased your inventory, you will need to find the perfect product to sell, search for something that you’d like to sell; since you’ll be doing a lot of work around this product, try to find something you find interesting. If you are already selling items on eBay, make sure it’s the right product(s) for you by following the advice below.

If you find a lot of results on Amazon and eBay for this item, it might not be the best market to get into; you want to find a niche you know that you can succeed in. These niches would include listings you can quickly overtake with better content (text & images).

Check Google Trends or use an SEO tool like Ahrefs to calculate search volume, keyword difficulty, and the number of people searching for that item every month.

Starting your online store, expect to have a 1% click-through rate, which means if you had 10,000 people view your listing, 100 people would click on the listing to learn more. Of that 100 people, you might get 1% to 7% of people that make a purchase. Which could mean you will earn 1 to 7 sales per month in the first few months.

eBay product listings

Add up your marketing expenses, product costs, and eBay fees to ensure you still have a healthy profit margin when you grow your online presence.

eBay’s fees are:

11.7% on total amount of the sale up to $2,500 calculated per item & 2.35% on the portion of the sale over $2,500

Finally, ensure you can sell these items on eBay and do not go against the company guidelines.

Example: How to Find Products to Sell

I searched on Ahrefs Content Explorer for websites with low DR (domain rating), English content, and eCommerce stores, getting a lot of traffic in the last six months.

From that search, I noticed sketching pencils are popular.

Sketching pencils in Ahrefs
Low DR, High Traffic eCommerce page in Ahrefs SEO tool

The article on Creative Courses has a lot of page traffic, and the domain rating is relatively low, so it would be easy to compete against.

The keyword “sketching pencils” is medium and has potential traffic.

sketching pencils keword in Ahrefs
Medium Difficulty Keyword in Ahrefs

Next, the search results on eBay do not look that aggressive.

ebay sketching pencils
Competitors on eBay

Then go to a website like AliExpress or Alibaba to find products you can purchase and resell on eBay for a profit.

sketching pencils on AliExpress
Cost-effective Supply Source

The ideal scenario is to create a bulk order at a highly discounted price and sell these items at a considerable profit margin.

2. Optimizing your Product Listing

Now that you have your perfect product, it’s time to build the ideal eBay listing. When adding a product to eBay, the first information eBay asks for is the categories the product matches.

Categories

Fill out and include as many categories as you possibly can. Do not skip this step without adding as many categories as possible! These categories will help your product show up in more search results.

product categories
Product Categories

Title

You will want to craft the perfect title.

A perfect title is concise, descriptive, and includes related keywords. The title must use as many characters within the 80 characters limit.

eBay Title
eBay Title

Creating the perfect title can take a considerable amount of time to prepare, so don’t rush the process.

Using a keyword tool can help this strategy.

SEMrush keyword planner
SEMrush Keyword Magic Tool – Commercial Search Intent

As you can see in the example above, “easy to use” shading pencils appears to be a consideration for buyers and would be essential to include in the title. It’s something I would have never thought of but can easily set you apart from the competition.  

Double-check your recommendation settings; this is an easy way to get more traffic. As you can see, with the one setting I have that gives me 48.7k in potential search traffic, you want to add as many settings as possible to increase your possible traffic.

Recommended settings
Recommended settings

Photos

Add photos that captivate your audience; investing in professional photography or purchasing a lightbox will pay off in the end. Before you upload any images, you should have a quick look at the eBay image guidelines page. This step will save you time if you accidentally upload a picture against the guidelines.

LightBox
LightBox

Description

Even though it’s optional, the product description is one of the most critical aspects of your listing. You will want to front-load keywords. Front-loading means putting the crucial details, unique information, and keywords at the front of sentences, headings, paragraphs, links, list items and calls-to-action.

If writing isn’t your thing, you can use an Artificial Intelligence Writing Tool like Jasper.ai to help you in the process.

Product Descriptions created by Jasper.AI
Product Descriptions created by Jasper.AI

Finally, don’t depend on eBay being your only source of traffic. Look for ways to have people add backlinks to your product listing. Backlinks and referring domains will increase your organic and referral traffic, which ultimately brings your more sales.

Referring Backlinks & Domains
Referring Backlinks & Domains

Besides the content you create, backlinks help your listing acquire organic keywords; keyword intern attracts more visitors from Search Engine Result Pages (SERPs). The more traffic you receive, the more likely you will make more sales.

Organic Keywords
Organic Keywords

Conclusion

My best advice is to add products and see what works best for you; sometimes, it is trial and error at the beginning. If you have any questions or suggestions about this step-by-step guide, please don’t hesitate to contact me.

FAQ

What is a good click-through rate on eBay?

When selling on eBay, it’s important to have a good click-through rate (CTR). CTR is a measure of how many people who see your listing end up clicking on it. A good CTR shows that your listing is relevant and interesting to potential buyers. It’s generally considered that 80% is excellent, while anything below 40% is a cause for concern. There are a few factors that can affect your CTR, such as the title and images you use in your listing, the price of your item, and the shipping options you offer. You can also increase your CTR by offering discounts or free shipping. By taking these steps, you can help ensure that more people click on your listing and buy your item.

How to get more views on eBay?

There are a few key things you can do to increase the number of views your eBay listings get. First, start by writing compelling titles that accurately describe your item and include key keywords that potential buyers might be searching for. Next, take clear, well-lit photos that show your item from all angles. You should also write detailed, informative descriptions that highlight the unique features of your item. Finally, be sure to set a fair starting price and offer shipping discounts for multiple items. By following these simple tips, you can encourage more buyers to check out your listings and ultimately boost your sales.

How to optimize eBay listings?

If you’re selling on eBay, optimization is key to ensure that your listing appears near the top of search results, helping you to attract more buyers and drive conversions. While there’s no magic formula for eBay optimization, there are a few simple steps you can take to give your listings a boost. First, be sure to choose an accurate and keyword-rich title. In addition, include detailed product descriptions and high-quality photos. You should also take advantage of eBay’s listing tools, such as bolding, italics, and caps to make your listing more visually appealing. By taking these simple steps, you can help ensure that your listings stand out from the competition and generate more interest from potential buyers.1.

About Isaac

I am a digital marketing consultant located in Ottawa, Ontario. My focus is on Technical SEO, Web Design, and Content optimization for small to medium-sized businesses.

Published on: 2022-02-12
Updated on: 2022-06-20

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