I was reading Joy Hawkins's excellent guide on spam hunting (if you haven't had a chance to read it, I highly recommend checking it out), and even though I have years of experience in IT and SEO, I was still a little dumbfounded on what the next steps were.

Maybe I was a little nervous at taking the plunge and getting my feet wet, but when I did, wow, what a rush! I loved it. Below is a guide on how I got started.

A low-level guide to GoogleMyBusiness spam hunting

I understood GMB spam is wrong, and Joy gave me some high-level ideas on hunting spam listings, so where do you go from there?

  1. Identify your area; for me, I live in Ottawa, Ontario, Canada. So I started the search there.
  2. Identify your industry; I'm in SEO, so I searched for SEO Ottawa.
  3. I'm new to this spam hunting, so I have no reputation in Google's eyes. I started looking at Spam Addresses Hunting (Listings for businesses at locations where they don’t physically exist). It's the easiest place to start.
  4. I don't want to misidentify spam and get my listings suspended. I took it a step further and used a Google account without any GMB listings attached to it.
  5. I attach Screenshot evidence to suggest an edit >> Remove this place. This evidence included screenshots of the website logo/name, Streetview, pretty much anything I could find that was incriminating. I want it to be the fastest open/closed case for the google reviewer.
  6. Documented my progress in G-sheets

The first three results don't look great; since I'm new to this, I'm only going after pure spam, not small businesses violating Google's TOCs.

GMB Listings

The third listing looks legit enough; I checked the address, Dymon Storage! Obvious spam.

Scroll a few listing down, the UPS store! More spam.

UPS Store

The site looked professional enough not to raise any red flags; how are consumers with no tech background to know they aren't dealing with companies anywhere close to Ottawa.

After I get more experienced, I will go after businesses with multiple listings for the same company (its low hanging fruit in my eyes and easy to start with).

Don't throw rocks in a glasshouse.

This spam hunting made me recognize my misgivings on my own GMB listing.

So I've ordered a steel sign off Etsy, a vinyl wrap for my truck, took photos of my office space, and printed out my business registration. I want to be sure I'm trustworthy enough you'd send your grandmother to my business.