Hiring an SEO Expert vs DIY in 2019

According to Forbes, 90 percent of the world’s data was created in the past two years. That certainly makes it a challenge to become an expert in any field, especially as more information gets piled onto the internet. 

In fact, the growth of this information and the expansion of the internet makes it more difficult for customers to find you online.

Thankfully, having an SEO expert on your team can help with both.

Don’t stress about becoming an expert. Instead, here are four reasons hiring an SEO consultant beats DIY!

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1. Maintain Your Focus

According to Internet Live Stats, there are approximately 5.1 billion searches a day.

A percentage of those searches are looking for products, services, or businesses just like yours. 

Trying to make sure every single one of those searches leads to your business while leading your company is a balancing act. Instead of splitting your focus, you can hire SEO professionals to do the heavy lifting. Meanwhile, you keep your attention where it belongs—on your clients.

Besides, search engine optimization is a long term marketing strategy. By hiring an SEO consultant, you can set your business up for long term success without having to waste that time yourself. 

2. Keep Up With the Trends

The SEO game is constantly changing. Every year, search engines like Google change their algorithms, which dictate how websites make it to the top of a search engine results page.

That means the rules are changing. Different components like webpage speed, keyword density and proximity, and URLs matter—and that’s just to name a few.

An SEO expert will keep up with these trends for you.

They’ll also apply the latest SEO marketing trends to your website, so you don’t have to worry about hunting them down yourself.

3. Save More, Earn More

Anyone is bound to make mistakes doing SEO on their own, especially when they’re unfamiliar with the newest trends.

However, “figuring it out” doesn’t just waste time. It can also waste money—and keep you from earning money proper SEO tactics could get you in the first place. 

SEO is meant to bring visitors to your website to convert those leads into paying customers. With a professional on your team, you can increase those conversions without trial and error.

As those conversions increase and spend decreases, your ROI will rise too!

4. Boost Your Brand

People are more likely to click on one of the first results that show after a search.

As your search engine results page ranking increases, you’ll become more visible to customers as well. Higher rankings also make you appear more credible.

By improving your online ranking, you can boost your brand recognition and authority. That leads to more customers—and more trust from those customers.

Here are a few tips to help you improve your online ranking.

The Best in the Biz: Hiring an SEO Expert

With a professional on your team, you can reach more customers and help your business grow! Hire an SEO expert and you can apply these benefits of effective SEO to your own business. 

Make sure to check out the blog for more expert SEO and marketing tips! 

Isaac Adams-Hands

Full Stack Developer, Digital Marketer, and InfoSec enthusiast. He received his Bachelor’s Degree from the University of Western Sydney and his Business Diploma from Georgian College before joining various marketing positions in search portals, e-commerce, higher education, and addiction recovery services.

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