How Many Pages Should My Website Have?

When it comes to creating a website, one of the most common questions people ask is, “how many pages should my website have?” The answer to this question depends on various factors, including your website’s purpose and the type of content you plan to include.

At a minimum, your website will need four pages:

  1. Homepage
  2. Products/Services/Purpose
  3. About
  4. Contact

This article will outline the optimal pages a website should have. So, whether you’re just starting or looking to revamp your existing site, read on for some helpful advice!

Creating a sales funnel

Most websites aren’t built for fun; the eventual goal is to make revenue off your hard work. It is vital to organize your content in a thought-out process. You want to guide visitors into a sales funnel, where they learn about your products and services, so it should be the first thing they see.

If your goal isn’t revenue, then it might be to provide help or answers to assist readers, where you’d want to take a similar approach.

Word of caution, do not break the about page into various pages; this creates a weak about page. Every page is graded on an individual basis, so it’s essential to create the best pages you can. Pages with low word count and not a lot of value are referred to as ‘thin pages,’ something Google does not rank well.

Remember when big box stores revolutionized shopping by offering a one-stop solution? Your about page should follow suit and offer readers everything they need to know about you or your website.

Sample pages that we often recommend are:

  • Homepage
  • Products
  • Services
  • About Us (History, Mission Statement, Virtual Tour, Photo Gallery, Testimonials)
  • Contact Us

You will want to arrange the navigation in what earns you the most revenue (or intend to). Then follow it up with why they should buy from you (about), and have an action (contact).

You might disagree and argue that people can read the navigation in any order they want, but the truth is, people don’t want to work for information; if it’s difficult, they will go somewhere else.

You should order your navigation like a buffet line if you need more convincing, making things straightforward. You would never put the gravy and dessert first, so think out what works best on your website.

What about all the other pages I need to add? These are just some of the more common ones, to begin with. Many more pages could be included depending on the organization and what it offers.

Fully Answer the Questions

Google doesn’t want users to start using Bing or an alternate search engine, so they want fully qualified answers to keep readers.

When you have separate topics, these topics should be individual pages.

For example, if you are a plumber, you would want to have pages for every service you offer, then every city you offer these services in.

Over time you want to answer every topic imaginable to keep readers engaged and on your website.

Sample Site Map

Here is a sample site map of what your website might have. This will vary heavily depending on your business, but we suggest these are the generic pages.

  • Home
  • About Us (Including topics such as Our History, Staff, Why Choose Us, Who We Serve, Testimonials, Photo Gallery)
  • Services
  • Service 1 (keyword focused)
  • Service 2 (keyword focused)
  • Service 3 (keyword focused)
  • Blog
  • List of lots of articles
  • Contact Us (Directions, Where to Park)

Modify this to fit your business, but this is an excellent start if you’re unsure what to put on your website or how many pages you need. Good luck, and don’t forget to contact us if you need a free consultation.