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Pillars of SEO
SEO is supported by three different pillars: discovery, relevance, and authority. Ensure that your website keeps these three future-forward SEO concepts in mind, and you'll have a content marketing strategy that will increase your place on search engine results pages (SERPs).
On-Page SEO Optimization
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page optimization refers to both content marketing and the HTML code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
Off-Page SEO Optimization
Off-page SEO refers to anything done outside of your website with the potential to affect search engine rankings (e.g., link building). Optimizing your site for off-page SEO means you’ll have to improve the way that both users and search engines see your site in terms of credibility, authority, popularity, and relevance.
Technical SEO Optimization
Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings. Important elements of Technical SEO include crawling, indexing, rendering, and website architecture.
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