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Pillars of SEO

SEO is supported by three different pillars: discovery, relevance, and authority. Ensure that your website keeps these three future-forward SEO concepts in mind, and you'll have a content marketing strategy that will increase your place on search engine results pages (SERPs).

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On-Page SEO Optimization

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page optimization refers to both content marketing and the HTML code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

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Off-Page SEO Optimization

Off-page SEO refers to anything done outside of your website with the potential to affect search engine rankings (e.g., link building). Optimizing your site for off-page SEO means you’ll have to improve the way that both users and search engines see your site in terms of credibility, authority, popularity, and relevance.

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Technical SEO Optimization

Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings. Important elements of Technical SEO include crawling, indexing, rendering, and website architecture.

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“ Isaac is my go-to for anything web-related. I design websites myself but without the support of Isaac, I wouldn’t be half as good as I am at delivering a quality product to my own clients. He’s always willing to help, inform and make suggestions. Would be lost some days without him. ”


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