How to rank in Google Maps

Rank Google Maps

If you run a business, you know ranking high on Google is critical. But did you know there are specific ways to rank in Google Maps Listing? This blog post will cover the basics of ranking in Google Maps and some tips to help improve your ranking. Keep reading to learn more!

This tutorial will be broken up into two sections: 

  1. Google Business Profile (aka Google My Business – GMB)
  2. Your Website

Both play a critical and vital role in ranking your business.

Google Business Profile

For any business that relies on local customers, appearing in Google Maps is essential. Ranking can be challenging, but you can do a few things to improve your chances of appearing near the top of the list.

  1. If possible, ensure that your business is central to where you want to ranke.g., if I wanted to rank in Ottawa, I would get an office downtown Ottawa vs. an office an hour outside of the city.
  2. If conceivable, have a keyword-rich business name close to what you want to rank.
  3. Make sure your Google My Business listing is complete and accurate. Include as much information as possible, such as your categories, hours of operation, contact information, and website. Also, add photos and videos to help potential customers understand what your business is all about. 
  4. Encourage your customers to leave reviews on your Google listing. Positive reviews can help to improve your ranking, so be sure to respond to all reviews – good or bad. 
  5. Stay active on Google Maps by regularly adding new content and responding to customer queries. 

Taking these steps can help ensure that your business appears at the top of the list when potential customers search for businesses like yours.

Your Website

When customers search for businesses on Google, they usually have one goal: finding the best possible match for their needs. And while many factors go into Google’s algorithms, the company has stated that one of the most important is a business website. To rank highly in Google Maps, you must ensure your website is optimized for search engines. There are several ways to do this, but some of the most important include selecting the right keywords, creating informative and keyword-rich content, and building backlinks from high-quality websites. These steps can help ensure that your business ranks highly in Google Maps and gets found by potential customers.

As the world’s largest search engine, Google has a significant impact on the way businesses operate. One way that Google determines a business’s validity is through citations. A citation is essentially a backlink from another website. The more authoritative and relevant the website is, the more weight the citation carries. 


Businesses with many high-quality citations are more likely to rank higher in Google Maps, making them more visible to potential customers. As a result, it’s essential to focus on getting citations from high-quality websites. 

One way to do this is to submit your business information to online directories. These directories are often used by people looking for businesses in their area to be a great traffic source. 

In addition, many of these directories are highly respected and have a lot of authority in the eyes of Google. As a result, submitting your business information to these directories can significantly improve your chances of ranking higher in Google Maps.

Add Trust to your website.

These days, customers are looking for businesses that are close to home. They want to pop in for a quick purchase or stop by for a consultation without traveling too far. 

As a business owner, you can make it crystal clear that you are local by using Google Map embeds on your website. Make sure to include your business name, phone number, and address in the footer so that customers can easily find you. By making it easy for customers to find your business, you’ll be more likely to attract their business. So take advantage of Google Maps and make your business more visible to the people in your community.

Local Schema Markup

Using local schema markup is one way to help your website rank higher in search engine results. 

Schema markup is a code you can add to your website to help search engines understand your content. By adding local schema markup, you can tell search engines that your website is relevant to users in a specific location. 

Local Schema Example
Local Schema Example

As a result, your website is more likely to show up in search results when people search for businesses like yours in that area. In addition, local schema markup can also help you get featured in rich results, which are unique listings that include additional information about your business. 

Rich results are more likely to catch a searcher’s eye, and they can help you stand out from the competition. Therefore, if you’re looking for ways to improve your website’s ranking, adding local schema markup is a great place to start.

Add Keywords to your Website

By adding relevant keywords to your website, you can signal to Google that your business applies to those terms. In addition, including keywords in your website content helps potential customers find your company when searching for businesses like yours. The bottom line is that if you want to rank in Google Maps, adding keywords to your website is essential.

location page example
Location Page Example

For example, if you own a company in Ottawa, you might want to include topics such as “Kanata” and “Orleans” to trigger related organic search results. Once you’ve added these keywords to your website, you need to ensure that they’re being used correctly. That means using them in the titles and tags of your pages, as well as in the body text. You should also ensure that your website is backlinked from other websites relevant to your business. Following these steps can help improve your chances of ranking high in Google Maps.

[bonus] Use Local SEO tracking

To rank in Google Maps, it is vital to use Local SEO tracking software to track Google Maps rankings. This software allows you to track your local search results and ensure that you make the necessary changes to rank higher in Maps. 

local seo software
Local SEO Software

Additionally, Local SEO tracking software provides valuable insights into your website progression. You can make the necessary changes to improve your ranking by understanding how your website is performing. 

By using Local SEO tracking software, you can ensure that you are taking the necessary steps to rank higher in Google Maps, gain more Google search traffic and qualify ranking factors.


To rank higher in Google Maps, you will want to:

  1. Business address central to where you want to rank.
  2. Use a keyword-rich business name.
  3. Make sure your Google My Business listing is complete and accurate (e.g., Business hours, set the best primary category, including your website URL).
  4. Encourage your customers to leave Google reviews on your Google listing. 
  5. Stay active and optimize your Google Maps.
  6. Build Local Citations (Link building at local commerce, Yelp, YellowPages, etc.,)
  7. Add Trust to your website (include Business Name, Address, and Phone Number)
  8. Include Local Business Schema Markup
  9. Add Local Keywords you want to rank for to your website
  10. Use Local SEO software to track your progress

Now that you understand the basics of how to rank in Google Maps, it’s time to put what you learned into action. With a little effort and some elbow grease, you can start seeing your business climb up the search engine results pages (SERPs). And if you need help getting started, our team is happy to lend a hand. Contact us today for a free consultation on how we can help improve your ranking in Google Maps – and beyond. Thanks for reading!


  • How do I rank a word in google maps?
  • How do I use Google Maps for SEO?

About Isaac

I am a digital marketing consultant located in Ottawa, Ontario. My focus is on Technical SEO, Web Design, and Content optimization for small to medium-sized businesses.

Published on: 2022-08-03
Updated on: 2022-08-03