You may have heard of Reddit.com before, but what you may not know is that it can be a powerful tool for your SEO strategy. Contrary to popular belief, Reddit can be a great place to get traffic and links to your website. In this post, we'll show you how to use Reddit for SEO (Search Engine Optimization) and give you some tips on making the most of this valuable resource. So read on and learn how to harness the power of Reddit for your business!
What is Reddit?
Reddit is a community-driven social media platform where users can discuss content relevant to their communities. Reddit has over 430 million active monthly users, and it's the sixth most visited website in the world, after Facebook, YouTube, Google Search, Google News, and Instagram.
- Reddit expects to generate $170 million in revenue in 2020, primarily from its ad business.
- Reddit has 52 million daily active users and approximately 430 million users who use it once a month.
- In 2020, Reddit received over 30 billion views every month.
- Reddit was valued at $6 billion in February 2021, doubling its previous 2019 valuation.
How Reddit can improve your SEO
Reddit can dramatically increase your referral traffic and backlinks; find out how in the SEO guide below:
The Front Page of Reddit
According to this definition, the most upvoted content from various subreddits is popularized and put on the front page (The Reddit homepage) each day. As you'd expect, this results in a tremendous amount of exposure not just for the post but for your website as well.
Many subreddits are very active, and Redditors quickly engage with content that isn't self-promotional and adds value to the Reddit community.
All external links on Reddit start as being nofollow backlinks, but once your content starts to gain positive engagement & earns a score of two or more score = upvotes – downvotes, these become followed links.
Creating content that earns upvotes and engages the target audience, is an effective link-building strategy and will increase your visibility in the SERPs (Search Engine Result Pages)
How to achieve success on Reddit
Follow these steps to increase your success in online marketing on Reddit.
Step 1: Finding Your Subreddit
Finding the correct subreddit community for your content is your first step in increasing interest in it on Reddit. Concentrate your efforts on one active and well-moderated subreddit, to begin with. Avoid posting more than two subreddits at a time to avoid appearing as spam.
A simple Google search for "Reddit + [relevant niche subject or industry]" should provide you with at least one subreddit to peruse. Look at how many followers there are in the right-hand column only if you must. Instead, try finding a middle ground between devoted followers, current online followers, and moderators.
/r/SEO and /r/BigSEO subreddits are the two most significant communities of Reddit users that discuss SEO Tips, SEO ranking, SEO services, and SEO Tools.
If you're still undecided about which relevant subreddits to submit to, look at how many comments each post has received. The more comments a post gets in the first 24 hours, the more active the subreddit is. In my experience, a more active moderator team is usually a better indicator of an active subreddit than the number of members.
Step 2: Help People
As a subject matter authority, you are responsible for assisting your community. Provide expert commentary on other postings and offer to advise once you've created a Reddit account. Be friendly and personable, and avoid debates or trolling — keep in mind that you're an ambassador for your organization.
If you're planning to publish any self-promotional material, ensure you've created at least ten nonpromotional answers or comments for other users' queries. This will help you gain credibility and influence in the community.
Step 3: Create Interest
The first and most crucial step is to produce well-planned (think of them as short blog entries) text posts for your subreddit that address a prevalent issue or adds value to readers in your niche. After your article, include a line mentioning who you are and any goods or services available to assist the reader in solving a pressing problem or enhance.
If your post provides valuable information and is seen as high-quality, it will get a lot of attention and be linked to those who want to learn more. These articles are "linkbait," They play an essential role in your digital marketing funnel.
Step 4: Sharing relevant, value-added content
Finally, it would be best to use a keyword research tool like SEMrush or Ahrefs to discover high-traffic key search phrases relevant to content topics. Make sure your Reddit postings are optimized for search engines by including the primary keyword in the title and at least twice in the body. This way, if the post becomes popular, you may rank on Google's result pages.
Reddit Marketing: Word of warning
Reddit is one of the most undervalued and misunderstood social media platforms online. It has a true sense of community, if someone tries to trick or self-promote, users act as a community to remove those spammy accounts.
Reddit is heavily moderated; thus, most subreddits ban spammy self-promotion. As a result, you'll need to be somewhat covert, or else you will get booted off the platform.
Keep your promotional-to-nonpromotional posting ratio low. If you have a primarily self-promotional posting history, the moderator team may ban your account, and you could face severe penalties.
Reddit is a social platform that allows both experts and novices to contribute to the discussion around a shared interest. You may establish yourself as a thought leader in your field and create rankable Reddit postings that direct people to your website, everyone wins (you and the users).
Glossary of Terms
Here are the key definitions to know when discussing Reddit and employing it as part of your content marketing plan:
- AMA: Ask Me Anything
- Subreddit: Usually referred to as a /r/[name], Subreddits are private or public forums/communities on Reddit.
- Upvotes & Downvotes: Users can upvote or downvote material on Reddit, which affects how it shows up in search results. The most well-received content - that is, the one with the highest number of upvotes minus downvotes - appears higher on the page. Like or dislike things as you see fit.
- Karma: is the product of upvotes minus downvotes. However, there are two distinct kinds of Karma on Reddit: 1. Comment Karma: When people upvote or downvote comments) 2. Link Karma: when links are clicked.
- OP (Original Poster): The author started a post or comment.
- Self-Promotion: Sharing your content or external links with the sole purpose of promotion. It would be best to use Reddit to add value, not self-promote.
- Redditors: Reddit contributors.