SEO Case Studies
SEO case studies are a great way to learn more about how to do search engine optimization. Instead of studying the theory and applying it to your own site in the hopes of achieving results, you can instead see what someone else did and got out of it.
How I Increased My Organic Traffic
Getting on the first page of Google is becoming more difficult as time progresses. This is why you need to use the latest search engine optimization techniques. If you use them daily, there's no reason why your site will not climb the search engine rankings.
Fortunately, there's a new SEO strategy that can send floods of traffic to your website.
The Skyscraper Technique 2.0 can help you get a sharp edge over your competition. I've been using this technique on one of my sites for the past several days. To my surprise, my organic traffic increased by 651.4%.
You may not believe me, but this same technique helped my new post get the number one spot on Google within three weeks.
In this article, I would like to share a reliable SEO case study with you. I'm going to walk you through each step. If you follow the steps correctly, there's no reason why you shouldn't see positive results. I'm convinced that this strategy will increase organic traffic to your website.
My content Was a Huge Hit, and Then it Flopped
I know I must produce valuable content for my audience. I came up with an excellent idea for a post on my site. My post got tons of traffic and shares during the first week. It's also imperative for me to mention that people started linking to my post.
My page made it to the first page of Google within several weeks. On the surface, it seems like this is a milestone. However, my posts typically get more traffic from search engine optimization over time.
The organic traffic to that page started to decrease. It got to the point where my page averaged five to six visitors a day. My rankings begin to drop.
On paper, everything looked great. I had over 300 backlinks, plenty of comments, and tons of media shares.
I was left scratching my head. What went wrong?
User Intent and Search Engine Optimization will Lead to Higher Rankings.
Please keep in mind that Google is only interested in keeping users happy. They focus on giving people results related to their User Intent.
What is User Intent? It is the primary goal behind a user's Google search.
Google's algorithm can figure out User Intent with ease. In short, Google will match users with quality content that's related to their search query. If you take a close look at the 2018 Google Quality Rater Guidelines, you will see that it has a full section on User Intent.
Google even makes an earnest effort to ask users about their intent. For example, they will ask you if your search is informational or transactional.
If your search is informational, you are only interested in getting more information about your search query. If your search is transactional, you are ready to buy something.
That's when it dawned on me. My post was failing because it was not satisfying user intent. That's when I knew it was time for me to try something new.
Skyscraper Technique 2.0
I optimized my page for User Content. My organic traffic began to increase overnight. My rankings went from #12 to #4.
I have been able to sustain my new ranking with this new approach.
Here are the simple steps for the Skyscraper Technique 2.0:
- Determine User Intent for your niche.
- Focus on satisfying User Intent.
- Make sure you optimize for the UX signals.
Let's be clear about one thing. The Skyscraper Technique 2.0 still works. It is not an outdated search engine optimization tactic.
Let's say I wanted to cover the best SEO tools on the market today. Instead of reviewing 10 to 20 tools, I would review over 100 search engine optimization tools. This would make my page larger and better.
More people would link to my page because I am bringing more content to the table. This type of page also does a wonderful job of satisfying User Content. If you use this simple strategy, your post will get on the first page of Google.
Would you like to take things to a higher level? You should use the Skyscraper Technique 1.0 and 2.0 for your posts.
Skyscraper Technique 1.0 will help you secure the backlinks you need to be on the first page. Skyscraper Technique 2.0 will help sustain your rankings. Let's go over the steps.
Step One: Determine User Intent
Identifying User Intent is not as difficult as you may believe. You can do this with the following techniques.
Study the First Page – Google's first page unveils User Intent. If a page appears on the first page of Google, it satisfies User Intent.
Begin by searching for your keyword. Look at the SERPs.
What type of intent do these results satisfy? Are people looking for more information?
Are they searching for simple information or advanced information?
Are people interested in buying something?
Are they ready to buy a product? Are they comparing two different products?
Let's say you enter "Office Space Miami" into the search engine. This is a transactional search query. You will probably see product pages that can help you book premium office space in Miami, Florida.
Let's take things one step further. If you typed "Co-working Space Miami" into the search engine, you would get different results. You will probably see blog posts about the top co-working locations in Miami.
These keywords may seem similar, but the first page of Google shows that the User Intent is not the same.
Focus on the Keyword
In most cases, the keyword will help you figure out the User Intent. Once you figure this out, you will not have any problem fulfilling User Intent. In return, Google will reward you with a nice spot on their first page. When this happens, you can expect to get a flood of traffic to your website.
Step Two: Make Sure You Satisfy User Intent
At this point, I had a full understanding of User Intent. It was now time for me to produce quality content that would compliment User Intent.
Here's how I did it:
Covering the Fundamentals
Look at the content carefully on the first page. What are the posts talking about? Your post should be similar to the posts on the first page. However, your post should not be too advanced.
Consider Changing the Format
You should consider changing the format of your content. Your content should be unique, but it should also be similar to the posts on the first page.
There's an old saying, "There's no need for you to reinvent the wheel." The posts with the highest rankings will help you develop quality content for your targeted audience.
Covering More Things
People enjoy reading checklists. Make sure your checklists cover more things. Adding the year to your checklist will make your content relevant.
Here are a few examples:
- 100 SEO Tools That Will Help You Get Higher Rankings in 2020
- 200 Sources That Will Deliver Traffic to Your Website in 2020
- 90 SEO Techniques that Work in 2020
A lengthy checklist will pay big dividends for your post. Google will see that you are going the extra mile to satisfy User Intent.
Step 3: Optimize Carefully for UX Signals
Here's the bottom line:
Your content can be the ideal match for User Intent.
However, if your site is not optimized for User Intent, your content will not rank. Users will also leave your site if they are not satisfied with the content on your website.
Your content must do the following:
- Increase dwell time
- Minimize the bounce rate
- Increase organic click-through-rate
Here's how you can do these things:
Use Informative Videos
Digital marketing experts around the globe have found out people spend more time on web pages with videos. From my experience, videos can keep people on your page for a more extended period. This is the primary reason why I embed videos on my web pages.
Table of Contents
I love adding a table of contents to my posts. It helps my readers have a better understanding of my content.
It's also vital for me to point out that adding a table of contents to your posts can put you in a position to get some impressive site links in the search results. These site links will give a massive boost to your organic CTR.
Your introduction is the first thing that gets the attention of your visitors. You may be tempted to use a long introduction, but you should keep it short and sweet. No one's interested in reading a long introduction.
The ideal introduction is five to eight sentences long.
Use Multiple Examples
Tons of examples should be in your post. Examples will help to separate your posts from the other posts in the search engines.
H2 and H3 Subheaders
Subheaders break your content into smaller chunks. This makes your content easier to read.
Short Sentences and Short Paragraphs
You should use short sentences and short paragraphs. This will also make it easier for your visitors to read your content. Each paragraph should have two to three sentences.
What's your opinion of this SEO case study? The techniques listed above work exceptionally well for me. There's no reason why they cannot increase organic traffic to your website.
It's becoming more challenging to rank for competitive keywords these days. However, the Skyscraper Technique 2.0 can help your posts get on the first page of Google within a short period. Can you imagine how many leads you will get when your post receives a top-ranking?
Contrary to popular belief, search engine marketing is alive and well. I've shared one of the most powerful SEO tactics around today. It can help you get more leads for your offers.
I recommend that you start using the Skyscraper Technique 2.0 today.
You will not regret it!
6 Steps to Rank Number 1
Reaching the number one post on Google’s search page is a distant dream for many websites. You work hard trying to rank for your keywords and feel like you’re barely inching forward if you’re moving up in the rankings at all. The subject of our featured SEO case study, Alan Perlman, was experiencing the same grinding progress. After reaching out for help, he implemented six steps that can be applied to every single post on your website to help it come to rank number one.
This process isn’t an overnight solution to skyrocket into the top ranking articles, but it does offer a game plan to help you achieve that goal. For Alan, this took five months, but in the scheme of how things worked out for him, that time was well worth it. Implementing the following six steps requires a little bit of upfront work that will pay itself back.
1. Keyword and competition research
Before beginning work on any content, you should approach it from an angle of hitting target keywords. Many people work in the opposite direction, writing a post before finding keywords they hope it can rank for. This is backward thinking because the goal is to get to the top using those keywords. Shooting from the hip hoping to rank for a keyword or two will keep traffic low to your site because you will not be able to outcompete the websites that rank for 1,000 or more keywords.
Keyword research is made very easy using different programs that help you find keywords that relate to your topic. For Alan, the author in our SEO case study, the program used to help his site was the SEMrush Keyword Magic Tool. You’ll need an account to use this one. If you’re not crazy about the idea, there are free keyword research programs that are free. You may find that you get more in-depth information from one that you need to sign up for, however.
With the list of keywords that work for the genre you’ll be working in, you can choose the main ones depending on the number of searches they get each month. By working in several of these, you’re more likely to get seen than by using keywords that are only searched for a few times a month.
The next key to success with keyword research is to delve deep into ones that work well for your site. You want to try to hit all the possible notes you can to get your page landed on. If it has anything to do with the topic, go for it. These lesser keywords can be worked in throughout the body of the text.
Knowing your competitors helps you determine those keywords that will get you to the top of the rankings within a few months, like our author. Information like where they rank and backlink info gives you insight on where you need to be.
2. Creating quality content
If you’re okay with mediocre content, you should expect mediocre results. To get yourself to the number one position, you absolutely must approach content creation with that end goal in mind. To guarantee that his article was the best one, Alan was given a few tips to clean it up for user ease and make it a definitive guide on his subject.
Every article should be very well researched and planned out. The company helping Alan has a rule that your post should provide the same value in just one article as every other one on the top ten search results. This will typically lead to longer posts that need to be very authoritative.
Due to the length of top-ranking articles, a hyperlinked table of contents is a nice feature for visitors to your site. You let them navigate your article more efficiently and improve their experience. You should also ensure that you’re giving them information that they can readily apply, not fluff, to keep their experience with your site a positive one.
3. On-page optimization
To help get your page higher in the search results, you need to make sure that everything on your page is formatted correctly. Working these factors is very easy and does its share of the work by improving visitors’ experience on your site and giving Google some more information about the post to help it rank you. Focus on the following to see results:
- Target keyword in the title
- Include keywords strategically in the body of text
- Use secondary keywords and variations
- Judicious use of multimedia
- Insert external links to other quality sites
- Use internal links to other posts on your site
- Optimize your website for fast loading speeds
- Format for ease of readability
4. Build an email list
Email lists help you establish a relationship with customers on your website. Since the average consumer will interact with you seven to eight times before completing a purchase, those emails can get you closer to a sale without having to hope they choose to come to your website a half a dozen more times. There are a few useful strategies for building your email list quickly and getting better conversion rates.
The easiest way to get people to sign up for emails is by creating something called a lead magnet. In essence, you give people something useful in exchange for their email address. Think freebies like small ebooks, a mini-webinar, or videos. Give them something they may want that they have to register to get.
You also want to optimize your website to help get as many leads as possible. You can do this with popups, lead boxes, scroll mats, and several other methods. The one you choose will depend on the feel you want your website to have and how “pushy” you want to be about it.
5. Promote your content
While you’re working your way towards that number one spot, you want to get your post noticed. There are a few different approaches used in the SEO case study to accomplish this goal. The first is to set up an account on the Q&A website Quora and do a search on your topic. You’ll then answer any resulting questions in-depth with a link referring the reader to your article. This one requires a good investment in time but broadens the visibility of your page.
The second plan is similar but looks for forums that relate to your topic instead. You’ll try to entice other people on the forum to check out your site, which you have a good chance of because you know it is something that interests them.
The other two ways to promote your site is through the use of social media and using the platform Scoop.it. Your social media accounts will be used to make posts with links to the page that you want to promote. Writing an enticing lead up will help you get the results you want. Scoop.it is a curation platform where people amass their favorite content and make their pages. If they like what you have to offer, they may add you to their page.
6. Build backlinks
Getting backlinks is a critical part of building the reputation of your site. If several people refer their readers to you, Google knows you must be pretty good at what you do. To capitalize on this as much as possible, you want to get backlinks from the highest quality sites you can. Anonymous bloggers are not going to help you rank well.
The SEO case study utilized a rather aggressive strategy to build a lot of links quickly. Their first step was to find blogs with links going to content that was not as comprehensive as their own and presenting it to the site owner. Offering a high-quality page to link to helps other bloggers build up their reputation as well. Or you can approach websites that have links to your competitors currently, and instead of asking to replace those links, ask them to include you as well.
One way to get backlinks without having to try to elbow out the other blogs is to pitch your article to websites the do “weekly best” posts. These may have links to ten or more sites all in one post. You can also use resources pages to send pitches for backlinks. All you have to do is send requests to websites that are looking for valuable content to refer their readers to.
You can do this, too.
Everything in this list is achievable with a little diligence in your prep work and execution. Your priority is always to add value – value for your readers, for other blogs, and Google. This relentless focus on being the best will drive you to the number one position better than anything else. There are too many other sites out there to be able to be seen without setting yourself apart.
Hunting for the best keywords and creating perfect content is the best place to start. You should also provide excellent user experience, offer freebies, and other valuable products to drive subscriptions and incentives for others to backlink. Finally, getting the word out about your unique content will see the growth you desire in a relatively short amount of time. We’d love to hear how you approach it and the results you achieve!
4 Steps to Increase Traffic Up to 600%
You’ve got great content, pour hours of your time into making an enjoyable experience on your site, and still, you’re struggling to get higher traffic levels. Even after following every tip out there to boost your ranking and drive traffic, you do not see much growth. You’re probably well aware that you need to work on Search Engine Optimization (SEO).
Many of us are in the same boat, but by following these four easy steps, you can see dramatic changes in the volume of traffic to your site. The author involved in this particular SEO case study saw an incredible 600% jump in monthly visitors to their website. Their blog already had an average of 20,000 visitors per month, but by ditching some of the standard conventions for a more tailored approach, they were able to achieve these fantastic results. After making some changes in their path, the anonymous author ended two years with more than 140,000 visitors per month.
None of this is to say that focusing some of your efforts on fixing typical issues like slow loading speeds and technical issues is a waste of time. You certainly do need to ensure that people who click on your site have a smooth, enjoyable experience, or else they will not be back. The reality, though, is that a pretty website isn’t all it takes to drive traffic. So what worked for our mystery blogger?
1. Perform an in-depth audit of your site’s content
Before you can make any necessary changes, you need to see everything you have to work with. Utilizing programs like Google Analytics and Google Search Console, you can identify that content, which is indispensable to the success of your website. These tools are free from Google, and each performs a slightly different function.
Google Analytics gives you – the site owner – a lot of detailed information about what people are doing on your site. For instance, you’ll learn your bounce rate, visitor demographic information, how long they spend on your website, that all-important number of visitors.
Google Analytics provides you with valuable insight into what’s going on on your site, but not necessarily why it’s working – or not. For instance, if visitors are not being directed to your latest blog because you don’t rank for keywords, you aren’t going to learn that. What you will learn is that your entire written content is languishing, and you have a problem on your hands. Or, more optimistically, you’ll find those big-hitting pages on your site that are driving all the visits you get.
Google Search Console
Google Search Console is geared towards helping you with the technological aspect of ranking well in search engine results. Here you’ll find information like click-through rates and crawl errors. These tidbits help give you an understanding of how to improve your website’s visibility. Correcting the problems you find helps Google’s software go through your web pages and determine whether or not your website is the right one for the user’s query.
How it helped the SEO case study
The audit performed on the site in the case study revealed only a few posts out of dozens that drove the majority of the traffic on the site. This doesn’t mean that the quality of the other content was no good – it was. The issue with the other material was more about optimization. Those ten posts that were so popular were just right to work well with Google’s SEO criteria. Everything that didn’t direct a lot of visitors to the website was redone and republished or saved to republish at a later date after working on optimization.
2. Working diligently on link building
The author from the SEO case study had been applying the usual templates for link building outreach that are recommended by SEO experts. The success rate of all of this effort was around 1% out of hundreds of request emails per week. This approach, while driving some meager results, didn’t justify the immense amount of time required to get one positive return on an outreach email.
To improve conversion rates on all those emails, the author made a pretty simple change, but one many website owners may be unwilling to do: he offered free memberships and courses. This adjustment in technique ramped up the number of links he got very quickly.
The concept is to provide value to the people you’re asking to add in links back to your page. By giving them something, everyone loves a bargain – you’re making it much more difficult for them to ignore that outreach email. Focusing on other bloggers who produce similar content that is very high quality and popular will help get you higher in the rankings.
3. Creating new content with SEO in mind
Before adopting his strategy, our anonymous subject approached content creation like most of us: write a great post then poke around for keywords that will work for it. The problem with this method is that keywords are the thing that gets your website viewed. A beautiful page with fantastic content doesn’t matter at all if your keywords don’t get searched by any users, or your site is number 2,845 in the search results page.
To correct this, the author began to research keywords that would apply well to his site and content before creating anything. With several, or even thousands, of related keywords to target, each piece was then worked on. Since every post was designed from the get-go to rank well for particular keywords, it was only a matter of a few months before each one ranked for hundreds or thousands of keywords.
4. An aggressive internal linking strategy
Internal links keep people hopping from one page to another on your page for longer, which is an excellent thing for your site. Google’s crawling software gets to poke around your site more, too, as a result, and that’s where all the magic happens.
Your website can’t rank well if Google has no idea it exists. Eventually, it’ll be discovered, but if you have internal links from an accessible page to others on your site, the software can easily find it and assess its ranking worthiness. This concept plays more into maximizing the value of the content you already have versus flooding your website with tons of new posts to get views.
Adding internal links to other pages on your website isn’t only about tossing in some links while writing new content. The author in the SEO case study also had to take the time to go back through the posts that were kept (remember, the majority of the content on his site was unpublished to get redone at a later date after some changes were made to improve them) and rework the internal links already present as well as add more.
Changing the anchor text, you use in your links can have a dramatic impact on the rankings of your article. Our author focused on using some of his keywords for the current post, as well as those of the ones he was linking back to. This makes more sense to users and crawling software.
One of the keys to success with this plan is to add in about ten internal links on every post. It does sound like a lot, but if your content averages around 2,000-2,500 words, it won’t look like you’re cramming links. This volume of links isn’t well suited for shorter content. You’ll need to adapt to a similar percentage of links per word count to pull it off.
That sounds like a tedious pain.
Thankfully, there are some more natural ways to go about adapting all of the internal links on your site, but, yes, it’s going to be a bit monotonous. Unless you’re into that sort of thing, then you’re in luck. Just remember, that 600% gain has to be earned. The little bit of boredom can now help a lot in the long run. Even better, for all your future content, you’ll have the winning strategy in mind and won’t be forced to redo it all down the road to drive traffic.
So, to make the process easier, the subject of the case study using the search function in their WordPress admin page. Doing this allowed them to quickly see which posts had relevant keywords for the links they wanted to use so they could add in ones that made sense. If you don’t find perfect opportunities already in your posts, you can tweak the content to make them fit.
Why this might save you a lot of effort in the long run
The effects of this SEO case study involve quite a bit of upfront work to revamp your site to increase monthly traffic. However, with this new method, the majority of that work is in trimming down articles, and other content that isn’t giving excellent results and ensuring any new content ranks well and adds value. You’ll find yourself working less on your site since your efforts will shift from constant content creation to improving what you already have.
The results this man experienced are tremendous and so easily applied. There’s no reason you can’t use them and see stellar results as well. Remember, offering a great deal to other sites to get backlinks, paring down excess content, and optimizing what you do keep is the key to success. It’s so simple. We can’t wait to hear your results.
Zero to 100k visitors
Since the advent of the Internet, it’s becoming increasingly common for businesses to attract new customers by leveraging the power of the Internet. Small businesses and new websites often attract thousands of new customers within months of their launch. More website traffic means new visitors, more impressions, more purchases, and increased revenue.
On the other hand, it’s also true that capturing more traffic from search engines is becoming increasingly difficult. It’s getting complicated because search results are getting more crowded with competition making top rankings in Google a far-fetched goal, particularly for new websites.
Although the online marketplace has fierce competition, new businesses can still produce an impact through meticulous planning and hard work. Here is a case study that will guide new companies to rank their website in search engines, earn quality backlinks, and attract targeted traffic.
This is the exact case study columnist Andrew Dennis used to grow his website visitors from zero visitors to 100,000 within 12 months, and here is how you can do it too.
Following is the general outline of the strategy:
- Start slow and aim for “easy wins.”
- Focus on securing a few strategic links to relevant pages.
- Establish passive link acquisition channels to create momentum.
- Pay close attention to content creation and its impact on search results.
- Focus on a 1% improvement every day.
1. Start slowly
Certain limitations come with every new website. For instance, low competition and high searched keywords are often challenging to find; however, with patience and thorough research, anyone can find such keywords and capitalize on it.
For instance, we used Spyfu to gauge traffic value and Google keyword planner tool to determine competition. Using these two tools, anyone can find low competition and high traffic keywords to use.
Another tool that comes handy is Google search engine results (SERP). Using Google, our main objective was to evaluate if such keywords can offer opportunities to rank on the first page of Google. The webmaster looked for:
- Poor exact-match domains.
- A lack of recognizable brands.
- Low-quality content.
- Pages with few backlinks
For instance, a quick Google search will reveal that the keyword “life insurance quotes in California” displays some big brands like AIG Direct and State Farm. However, search results also contain some poor exact-match domain results such as lifeinsurancequotes.net that contained unbranded names, low-quality content, and pages with few backlinks.
The second page also brought similar results.
Once a business can poor-exact match keywords, it will give them the confidence to build a website that has the potential to be ranked on Google’s first page.
After identifying potential opportunities in the keywords, you can start building quality content targeting those specific search results. To differentiate ourselves from competitors in the market space, the SEO case study used:
- Visually appealing graphics.
- Clear and compelling copy.
- High definition images.
- Optimal formatting — appropriate font size, column width, scannable text, and so on.
By building content around the needs of the Internet audience, which would best answer their concerns, the SEO case study propelled their web pages up to be successful in the search results.
It also means that a new business can become #1 in keywords rankings provided they play their cards right.
2. Secure quality backlinks
According to Google, the main strength of a web page is derived mostly from the quality of its backlinks. To avoid spam and low-quality links on websites, Google tightened its backlink policy by introducing the no-follow rule. The no-follow attribute allows the webpage owner not to pass the Link Juice to the other website. As a result, acquiring backlinks may not be the best strategy because you’re not likely to get the required Juice Link for your website.
Nowadays, search engines focus more on the quality of the backlinks rather than quantity. It means that a few high-quality backlinks can offer more Link Juice and authority to a website instead of hundreds of “no-follow” irrelevant links.
In light of the theory, the SEO case study focused exclusively on getting a handful of quality backlinks to rank. Gradually, positive audience engagement signals validated the page as an authority in the eyes of search engines.
Accordingly, the SEO case study also highlighted the fact that relevant industry links can prove very beneficial for link building. Using the previous example, links from an insurance website is the best link for an insurance business. Links from similar companies such as a mortgage, commercial sites, and loan providers are also useful in securing quality backlinks.
It is pertinent to suggest that this strategy can not be sustained for the long-term because these link building opportunities are limited. Still, it is evident that you only need to work on a select few of these opportunities to be successful in Google.
Other opportunities for beginners include:
Personality Bait – Mention a famous person, product, or service on your page.
Unique product or service – Contact list of the handful of vendors available.
Mention Discounts – Give exclusive discounts or promotions to the website providing links.
Reviews – Pitch proposition to websites that will review your product or service.
While these tactics are not sustainable for long-term link acquisition, but they can help in securing a few high-quality links needed to propel the website and help derive the initial engagement.
3. Establish passive link acquisition channels
Acquiring quality links can be tough. So, link acquisition is an ongoing process that will carry on forever.
Securing links is tricky — and new businesses require connections to grow traffic — SEO should establish passive link acquisition channels to magnify all our link-building efforts.
A practical and highly effective link-building strategy used in the case study was to use high definition, original photographs, which led to a perfect opportunity to attract passive backlinks. Rather than copyrighting the pictures, website owners should allow re-use of their images under Creative Commons license. This will allow other website owners to use the photos as long as they provided a link back to the original website.
Even reputable companies need excellent photos, and they often resort to royalty-free photography websites to get the work done.
Apart from this “picture technique,” other possible ways to earn backlinks include:
- Offer sponsorships to the local community
- Provide new research or compelling data.
- Give interviews to be quoted.
The key is to create something creative and engaging, making it easier for others to link back to you as an authoritative source.
4. Build a content creation strategy
Quality content is the lifeblood of SEO. While it’s possible to secure a couple of backlinks from previously mentioned methods, but ultimately a business will need to rely on quality content to capture attention and links sustainably.
According to the result of the case study, webmasters should try to maintain a persistent focus on SEO by creating content around every search result available to them. One way to do this is to compare Spyfu’s traffic values against the competition level. Using the keyword “life insurance rates in California” example, researchers analyzed potential opportunities.
The initial results of the SEO case study revealed a high competition for keywords.
To find something less competitive, the team tried other variations of the original keyword that would offer less competition. Once you are satisfied that another relevant keyword can provide low competition and high traffic, it is an opportunity to create content around a similar keyword to increase the chance of ranking.
You can also use the Moz Keyword Explorer tool to review the keywords manually. This is another practical tool used in the case study to find less competitive high-traffic keywords.
Just remember that creating quality content is essential, but the content creation method requires a strategy. Keep an open mind when conducting keyword research to build the surrounding content because it will help you find the neglected and overlooked “Golden Nuggets.”
5. Focus on 1% improvements
The key to great SEO is momentum. As you build traction with your campaign, SEO begins to have a compounding effect where the results will grow exponentially. As your business website becomes more visible in search results, you start attracting more visitors — and if you can answer the queries of visitors, then they will become repeat website visitors leading to an exponential growth in the website traffic.
Eventually, visitors will start spreading a positive word of mouth through social media, blogs, and so on. It ‘s what some experts call the “snowball effect.”
Most websites, as evident by the SEO case study, will likely build momentum after six months of work. At this point, after six months, you can raise your expectations by targeting more competitive spaces for securing links. By that time, hopefully, you would build an influential audience that will help new website owners reach 100k visitors’ mark within 12 months.
After 12 months, you would likely establish an authority website garnering the trust of your visitors and giving you the ability to compete for bigger goals.
Going back to the SEO case study, Andrew Dennis and his team targeted very competitive-high volume keywords earlier this year, and results were unprecedented, beating their previous results by a significant margin.
Finally, another fruitful strategy worth highlighting was improving the old content, which included either updating headlines or adding new pictures. Results revealed that small updates to existing content increased click-through rate (CTR) and offered up-to-date content inline with Google’s policies.