Building a successful website or online business not only requires the ability to deliver high-quality products or engaging content but also proper search engine optimization. Search engine optimization also referred to as SEO, is one of the most essential tools used by webmasters and digital marketers when developing an online presence for a business or brand from the ground up. Understanding why search engine optimization is essential because it can drastically shift the way you build and promote your brand and the company you represent online.
Why Search Engine Optimization Matters
SEO, or search engine optimization, is necessary for companies and individuals who are interested in reaching a specific audience based on their own needs and lifestyles. When an individual browses online to find information, content, or product solutions, they often do so using a top search engine such as Google, Yahoo!, DuckDuckGo, or Bing. Most users are likely to click a link that is visible within the first page of the search results they received for the keyword or phrase they have entered. When a website is optimized correctly for search engines, it is much more likely to appear within the first page(s) of results, drastically increasing page clicks and the number of visitors a website receives with the use of search engines.
The Importance of Local Search Engine Optimization
When you are the owner of a local business or brand, reaching your intended audience can feel tricky and overwhelming, especially if you are working in a highly competitive market and industry. Local search engine optimization is imperative to consider when crafting a website and building your online presence. Focusing on local search engine optimization is a crucial element involved in generating buzz surrounding your business while appealing to a broader audience near you who is otherwise unfamiliar with what you have to offer.
Local search engine optimization often gets put on the backburner for large corporations and global websites that are uninterested in reaching a set audience made up of specific demographics. When you shift your focus to local search engine optimization, it becomes much easier to drive targeted traffic and potential conversions to your website, allowing you to generate sales and revenue in less time.
Specialists who focus on local search engine optimization take the time to learn more about competitors near you along with the type of products and services that are provided from each to gain valuable insight into the market you are working in and representing. With proper local search engine optimization, ensure your website and business appears within local search results based on the market and niche you are targeting. When individual searches for a specific product or service you offer, feel confident knowing your website’s URL and business information will appear within the first page of search results once your site has been fully updated and optimized for best results.
One of the first steps we take when working with a new client who is concerned about their website’s search engine optimization is to assess the site and potential it has within its designated industry. An assessment is extremely valuable and provides us with insight into the overall market and the potential for generating an income before crafting and deploying a personalized search engine optimization strategy.
We will spend time getting to know more about you, your target audience, and the type of brand you intend to build. We want to know what sets your business apart from your competition and how you intend to show this to your customers and loyal followers online. In addition to learning about your brand’s aesthetic, appeal, and ability, we will also inform you of our findings in terms of your current local and international competition. Gain invaluable information about potential competitors in your field to determine the best method of outperforming them when launching new content or releasing new products and services, depending on your brand and the model of your business.
A web audit is critical before we create an effective plan of action to bolster search engine optimization techniques and tactics we intend to use with each individual client we take on. We spend time reviewing each website we take on in-depth, allowing us the ability to see potential issues or errors in programming and design that may be hindering your chances of success within top search engines.
Today, basic web mockups and formatting that were once extremely popular just a decade ago are now outdated and likely to load or appear improperly for users browsing online and search engines conducting virtual crawls. Our team of search engine optimization experts understands the best methods for coding and designing websites, ensuring your site is not only visually appealing but properly built for search engines to detect it (maximizing your online reach).
Industry + Competitor Analysis
Not only is it imperative to have a complete and thorough understanding of the target audience you want to reach, but it is also necessary to remain knowledgeable and aware of any competition you are facing in your market and niche. We conduct an industry and competitor analysis to inform our clients of potential setbacks and opposing online marketing campaigns that may hinder the success of any campaigns and updates we have in mind for a website. Learning about your potential competition is necessary to better implement keywords and phrases that are more relevant, interesting, and engaging with future content and updates, you share with your online audience.
Researching keywords and specific phrases help with pinpointing specific niche areas to target based on the products, content, or services you provide using your website and online presence. We spend time researching top and trending keywords while also honing in on specific products and individual services you intend to offer to optimize future blog and page titles for your website better.
We steer clear from targeting generic keywords that are overly saturated or overused, especially if you are interested in reaching a wider audience with fewer restrictions. Instead, we turn our focus to specific keywords and phrases that are most likely to resonate with the target audience and demographics you have in mind for your business and brand. Once we know how you want your business and brand to be viewed and received, we can then craft an optimization strategy that is most suitable and fitting for the prospective customers and followers you want to appeal to most online.
Once we have a clear overview of the audience you want to reach and the specific keywords that are best for your business and website, we then begin working towards an optimization strategy that is individual to your needs. Our optimization strategy may include an entire overhaul of your current website’s layout, blog, and appearance, or simple changes to the titles of your individual pages and blog posts that have already been uploaded and shared with your online audience. We will work together with you to implement any new changes to your website as we continue to optimize the site itself for top search engine results.
Link building is essential for long-term search engine optimization, regardless of the market or industry your brand or business falls in. Link building is a tactic used to help search engine services such as Google and Bing find websites and their URLs. Before the advent of mobile smartphones and social media, link building was typically done by sharing URLs within the comments of blogs and by uploading a website’s URL to a massive online directory.
Today, link building is still possible by interacting with others via message boards, forums, and blogs (while implementing your website’s URL into your site profile), though it is not a foolproof method to boost a website’s optimization. Connecting with other bloggers and individuals in similar markets as you online is a great way to swap links while promoting non-competing companies or services. Using social media is another optimal tactic for link building, providing an entire platform to share links and attract visitors and potential shoppers to your website. We help to craft links and headlines that are not only engaging and attractive but also relevant and optimized for your site based on keywords and phrases we intend to target with the optimization campaign we launch.
Syndication + Promotion
Syndication and promotion are extremely important elements involved in the optimization process of a website, especially with the advent of social media and mobile smartphones. Having the ability to share your blogs, updates, and content instantly with the use of social sharing buttons or plugins is a great way to optimize your website’s URL for top search engines. We specialize in syndication and promotional strategies to ensure our clients do not miss an opportunity to promote their latest blogs, newsletters, or website pages with current followers and prospective customers online with the use of social media and official blogging platforms.
Monitoring + Reporting
The monitoring and reporting of SEO updates and online campaigns matter, especially if you are working with a volatile or ever-changing industry. We provide comprehensive and robust reports that include even the most minute details of search engine optimization changes and updates we have made on your website and through various digital marketing campaigns you have launched or intend to launch.
Consistent monitoring and reporting are necessary to prevent overspending or to launch campaigns that are less than successful. Gathering data and analytic reports is a great way to learn how to better communicate with prospective customers and users who have a genuine interest in learning more about your business or brand and what it has to offer. When you have in-depth knowledge of phrases and keywords that work best to attract visitors to your website, create digital marketing campaigns and SEO-centric content that is much more likely to drive traffic while increasing your ROI.
When you are unsure of how to go about driving traffic to your website or maximizing your site’s online reach and exposure, consider working with professionals who specialize in search engine optimization. Our agency understands what it takes to draw attention to a business or brand online. We strive to boost search engine rankings while honing in on specific demographics and audiences that are optimal for clients with work with on an individual basis. With our team of search engine optimization specialists, feel comfortable with and confident in the strategy we devise and launch for your website and the online presence you envision for yourself.