Having the right content is key to getting noticed online by readers and picked up by search engines. Writing error-free content is a great start. However, you need to do more than that to get results and rank higher in online searches, so that you get more visitors to your blog or website. Using the following five techniques can improve your copywriting to ensure enhanced SEO optimization for higher online ranking that translates to increased traffic to your site.
Google penalizes websites that fail to provide valuable content to the end user. You can quickly increase ranking by creating optimized content that offers relevant information to readers. When writing optimized content, you should write short two to five sentence paragraphs, write in a user-friendly tone, and add bullet points or numbered lists.
Add Keywords Naturally
Stuffing content with keywords is no longer acceptable. Google algorithms recently changed and online content that integrates keywords unnaturally is penalized and won’t rank. Write with purpose. Add keywords in a conversational tone so that the text flows and doesn’t read unnaturally. When you write content with naturally integrated keywords, that will create a better reader experience and organically help to increase the site’s ranking.
Optimize Title Tags
Think about Search Engine Results Pages (SERPs) when writing content for your site. When searching online, readers will see title tags first. The headline should include the specific keyword. This will enable Google bots and visitors to locate your content online. Titles longer than 70 characters will be cut by Google so make sure you include the relevant keyword in the beginning. Grab the reader’s attention by creating a dynamic title that ensures the best click-through rate (CTR).
Use LSI Keywords
Integrate Latent Semantic Indexing (LSI) keywords into the content to improve optimization. These LSI keywords are related to the main keyword. You may have used “‘site authority” as your keyword. You can then integrate LSI keywords like “article quality,” “SEO,” or “data and information” to help Google identify the basic purpose for your content.
Write Authoritative Content
Remember, adding authoritative content to your website or blog will help to increase your site’s online ranking. Consider integrating the following authoritative information:
- Expert Statements
Adding this to your content will showcase the relevance of the information and help your content to stand out online to Google bots and readers. Additionally, when you include external links to websites that have high domain authority, that will increase your content’s authority. Other content creators will link to your articles. Regarding backlinks, Google values quality over quantity. Create a better experience for your readers by integrating internal links from your blog or website in your content.
Write stellar content that ranks higher online and gets the attention of readers by naturally integrating keywords. This adds value to the reader. Remember to use LSI keywords and optimize the title tags. It is simple to write invaluable authoritative content. Excel as a copywriter by following the basic tips outlined in this article.
Full Stack Developer, Digital Marketer, and InfoSec enthusiast. He received his Bachelor’s Degree from the University of Western Sydney and his Business Diploma from Georgian College before joining various marketing positions in search portals, e-commerce, higher education, and addiction recovery services.Follow @ twitter
Should I noindex Category & Tag pages?
Category & tag pages should be left indexable. These pages are critical pages that you want to be crawled regularly. As soon as you start noindexing them, Google will stop crawling them. The more you try to dictate what Google should be doing, the less they like it. Google will index category & tag pages… Read More
The changing face of SEO
Can you attribute the number of leads you acquire from being first in Google Search? How does that differ when you drop down to the second or third position? How do you know being second or third isn’t more profitable for your company? Old SEO focuses on two things: Ranking and Keywords. Chances are you… Read More