Link Building Services

Ottawa, Ontario, Canada

Today, businesses have familiarized themselves with the importance of Search Engine Optimization (SEO) and its significance in their content marketing strategy. Technically, SEO is a tactic to boost your website’s visibility in search engine results pages (SERPs).

SEO has numerous components, and link building is one of its most essential aspects. Link building entails getting good links from other sites to yours. The technique helps improve your SERPs ranking factors, as well as improve your business’s visibility. So, you must know how to build links effectively to make them work for the benefit of your business.

What is Link Building?

Link building is a technique that involves obtaining hyperlinks from other websites and adding them to your website to encourage web pages to link to one another. It aids users in moving through various Internet pages.

Additionally, they facilitate the crawling of your website’s pages by search engines. There are numerous approaches to link building. However, if you can master at least one of them, you will have an advantage over your rivals.

Earlier on, link building was considered a simple task. People would acquire any links, including low-quality ones, from old websites. However, with Google constantly updating its algorithm, it quickly detects unnatural or spammy links. Consequently, link-building has become more complex, demanding specific tactics.

Creating high-quality backlinks trickles down to creating excellent content that other websites would like to link to. You have to ensure that your content is valuable and informative. That way, people will constantly want to link to your site. Most importantly, you must ensure that each piece of content you create is search-engine friendly.

What about Hyperlinks?

When digital marketers mention link-builder services, you’ll constantly hear hyperlinks. But what exactly is a hyperlink, and what role does it play in search engine optimization? Well, hyperlinks link one site to another to improve navigation between web pages.

A hyperlink isn’t necessarily text. It can also be an image or video, which redirects you to a new webpage or a particular page section related to the image or text it’s embedded in. Search engines typically use hyperlinks to help rank websites or find new web pages.

How to Create Links

Links, or hyperlinks, are the backbone of link building. Therefore, you need to know how to create them. Usually, a link is subdivided into four parts that work hand-in-hand to form the entire unit. But every part has a specified function within the link. Here are the four parts explained.

  • The anchor – this is the first part of the link. It’s used to open the link tag and show the search engine that a link is directing to something else following it. You can distinguish the anchor because an “a identifies it.”
  • Link referral location – the link referral location indicates where the URL is directed. It could point to a downloadable file, an image, or another site. This part is pinpointed with a “href.” However, in some cases, it can start with a #, showing that the link points to a different section within the same page.
  • Visible text of the link – this part comprises a small section of the text that a user will see on the webpage when they click on a link. It’s easily identifiable because it stands out from the other parts. This section will appear blue and underlined, indicating that you can click on it.
  • Closure – This link section shows search engines that the link is done.
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How Does Link Building Assist Businesses?

Now that you know how to link-build correctly, you need to understand how this tactic can benefit your business. Here are the most notable advantages of link building.

1. It helps build credibility

Google’s core objective is the fastest delivery of the most relevant results to users. The search engine wants the information it returns to live up to users’ expectations and be helpful.

And even if Google’s algorithm is state-of-the-art, it still requires aid in judging each piece of material’s relevancy, worth, and caliber. Backlinks inform Google that a specific article, image, video, or manual is qualified to respond to the query’s inquiry appropriately.

If your website has a robust and varied backlink profile, it signifies that several authoritative websites have chosen to recommend it and demonstrate its value and quality. Every link that leads back to your website is advantageous to you because they help prove your site’s credibility.

2. It helps boost traffic

You might anticipate a boost in traffic if an authority website with many visits links back to your material. Readers of an article on a website with your link will probably click on it and visit your website.

If they visit a website they trust, they’ll click the links because they know the site only links to reliable sites. Consequently, link building proves one of the most influential and cost-effective ways to attract targeted visitors.

However, keep in mind that even while a website with authority links will offer you great traffic, not all of those users will convert. Some people will make purchases or sign up for your service, while others will spread the word. Whatever the case, link-building will set things in motion.

3. It improves rankings

If no links connect to your site, Google will almost certainly not rank it.

Say you want to be found for a particular keyword.

The likelihood is that many of your competitors will rank higher than you, some of whom will likely have more backlinks. You need more backlinks than your rivals if you wish to outperform them in ranking.

But if you’re uncertain about how to achieve that, you can use tools to help you determine the source of their links. After establishing the websites that connect to your competitors’ sites, you can examine the material that received the most backlinks.

However, if your site has similar content to your competitors, you should improve and update it regularly. But if you don’t, you can make similar content and ensure it’s unique and more informative than the competitors.

4. Link building helps improve visibility

Your website’s online visibility will increase with the number of backlinks it has. This means that if numerous trustworthy sources link back to your content, it will appear more frequently and be listed among the top results.

It is safe to say that link-building will increase your audience and make your brand more noticeable. By doing this, you’ll greatly simplify and hasten the process of building links for your company.

You can reach your target audiences and new ones by establishing links for your company, goods, and services. Your prospects will believe that your brand is well-known and that there is a lot of buzz surrounding it if they frequently come across links to your website.

5. It fosters relationships

When you connect with websites and companies in your field, it is advantageous for you. If you’re sincere and unique, there’s a high likelihood that you’ll be successful when you approach other websites to get a link.

Through this initiative, you practically establish a meaningful relationship with the person you’re asking for a link from by making your outreach pertinent to them. As a result, relationship building can come from link building and vice versa.

When you want to obtain a link from an authoritative source, it is much better and more effective to stick with a traditional, manual outreach, even though tools can help you send outreach campaigns at scale.

Why Should You Hire a Professional Link Builder

You might feel confident enough to attempt link-building by yourself. However, this is not so recommended. Instead, it would help if you considered hiring a professional link builder. Why? Such experts have the necessary skills and experience to handle this task.

Besides, link building is often a time-intensive and challenging task. So, hiring professionals lets you focus on other tasks while they fix the backlinks. Moreover, skilled link builders know the latest and most effective SEO tactics and trends.

We can start the conversation by sending me an email at


  • What is link-building?
  • How do I build links?
  • How do I get started with link-building?
  • What are some link-building tips?
  • How do I know if my link-building efforts are working?
  • What are some common link-building mistakes?
  • How can I avoid being penalized by Google for link building?

Published on: 2022-11-30
Updated on: 2023-07-22