8 PPC mistakes you could be making

This isn’t a typical PPC list. Before reading any further, you should have a general understanding of SEM. Know the difference between broad match, modified broad match, phrase match, and exact matches in your AdWords campaigns. Setting up ad extensions, and not letting competitors take your branded keywords. If you don’t, you can easily have… Read More

Protecting your brand

One of the most important things when setting up your Adwords account is to exclude any websites that might tarnish your reputation. Namely, Breitbart News. To exclude websites from all of your campaigns automatically, go to Shared library >> Account placement exclusions >> +ADD Fake News websites: