Creating and maintaining Google My Business accounts for Addiction Treatment Facilities is one of the most challenging aspects of Digital Marketing. The industry is full of spammers; the smallest update to your GMB in the medical niche will have you suspended in seconds. These suspensions could cost your client hundreds of lost leads per month.\n\n\nThe reinstatement steps below can be applied to other high-risk industry categories that have a higher level of scrutiny:\n\n\n\nLawyers\nLocksmiths\nHVAC\/heating and cooling\nPlumbing\n\n\n\nHere is a checklist on how to create and maintain a healthy medical niche GMB:\n\n\n\nSearch: and I mean search! You’d be surprised what you can find for some clients. Look for any GMBs with similar names and addresses. If the client has more than one GMB at a single location (or several listings around its business location), your listing will continually be suspended.\nReputation: Look at the location on Google Maps street-view; make sure the listing is correct (and not showing a Popeyes chicken restaurant).\nOwners\/Managers: It’s a good idea to diversify your accounts, having separate email accounts for spam reporting, and managing client GMBs. Keep an eye on who you add to manage GMBs; a hard suspension will suspend every account they own. Google might start believing you are who you hang around with.\nVerification: Add as much information as you can BEFORE sending the postcard and creating a new GMB listing. Make sure the listing is trustworthy enough you’d send your grandmother. Spend the money and have proper photos taken. Trust is vital.\nCitations\/NAP: Ensure consistency between your website’s NAP (name, address, phone number), citations, and GMB.\nChanges: Do all of your changes to the GMB from the front end of Google using a personal Google account and approve the back-end changes using the business account. Do this until Google allows edits without suspending accounts for the tiniest changes.\nGMB optimization: Only optimize the URL listed in your GMB\n\n\n\nWhy only optimize the Website URL?\n\n\nThe Business Name, Category, Website, & Reviews are the only things that affect GMB rankings. We can’t do much when it comes to the Name, Category, or Reviews. Your business name must read what it’s legally registered as. Categories are straightforward. Reviews cannot be purchased or coxed. So we need to get the website URL to rank for keywords we want on the GMB map-pack.\n\n\ne.g., “Sobriety House Inc” GMB would want the keyword “drug rehab Ottawa” to rank on the homepage of its website to push up its GMB listing.\n\n\nWhat can get you suspended:\n\n\n\nIncorrect business name\nMultiple businesses under one address\nVarious listings for the same business\nKeyword stuffing\nYou are an online store, not brick and mortar\nP.O. Box, virtual address, FedEx\/UPS Store boxes\nThe website doesn’t match your GMB address\nYou forward your website URL\nCitations are wrong (Yelp)\nIncorrect Pin marker location\nYour business hours are falsely listed as 24\/7\nManagers on your account had other listings suspended\n\n\n\nAdditional Reasons For Listing Suspension\n\n\n\nBe misleading to users.\nOffensive or inappropriate content\nContent that contains private or confidential information\nIllegal Activity\nFalse Advertising\n\n\n\nChecklist for reinstatement:\n\n\nThe first reinstatement request is the most important. The submission should look like a thesis for a doctorate. You have one chance to convince Google to reinstate your listing.\n\n\nBe clear and concise. Tell Google what you have done to rectify the problem, and the proof of why your business is trustworthy and should be reinstated:\n\n\n\nPhotos of physical address with signage (if storefront) – Street address of the building\/suite numbers on the door. Business sign clearly visible.\nVideo verification\nProof you are not sharing office space with another business\nPhoto of vehicle signage (if applicable)\nProof of occupancy. A utility bill with the same billing address as the GMB.\nA copy of the business license certificate. Tax identification papers\n\n\n\nDo NOT do the following:\n\n\n\nRemove the dashboard listing. You will lose all ranking history.\nCreate a NEW listing, even if said so, by GMB support.\nContact support multiple times if they are not replying. There is an unspoken two times, and you are out ruled.\nSubmit multiple reinstatements. Resubmitting creates duplicate reinstatement requested and will delay your reinstatement.\nSubmit a reinstatement without looking at the guidelines.\n\n\n\nUseful links:\n\n\nGoogle my Business: Reinstatement FormGoogle My Business: Guidelines for representing your business on Google\n\n\nFrequently Asked Questions\n\n\nWhat is Google My Business?\n\n\nGoogle My Business is a free tool that allows you to promote your Company on Google Search Results and Maps. With a GMB account, you can connect with customers, publish updates to your Profile, and see how customers interact with your business on Google.\n\n\nHow to contact Google My Business?\n\n\nYou can reach Google My Business Support for help via 844-491-9665.\n\n\nHow to set up Google My Business?\n\n\n\nOn your computer, sign in to Google My Business.\nSign in to your Google Account (or create one).\nAdd your business address.\nChoose how your business will show on Google Maps.\nSearch for & select a business category.\nEnter a phone number and website URL, press Finish.\nSelect a verification option.\n\n\n\nWhy doesn’t my business show up on Google Maps?\n\n\nThe most common reason why your business isn’t showing up on Google Maps is that your company lacks location authority.\n\n\nIf you don’t yet have a listing, then go to Google.com\/business, and sign in to your Google account, ensuring that you’ve claimed your business.\n\n\nHow to stop Google from calling my business?\n\n\nIt’s a fake call impersonating Google; Google rarely calls your business.\n\n\nReport Robocalls and Fake Google Call to the FTC\n\n\nFile a complaint on any unwanted calls with the Federal Trade Commission (FTC). You can make a formal complaint by going to donotcall.gov or call 1-888-382-1222. You can register both your landline and cell phone with this service.\n\n\nHow to optimize Google My Business?\n\n\n\nComplete every section.\nBe meticulous with contact information.\nWrite your “from the business” description.\nChoose a category.\nSelect applicable attributes.\nAdd photos.\nGet Google reviews.\n\n\n\nHow to make Google reviews for my business?\n\n\nTo get reviews on Google:\n\n\n\nRemind your customers to leave reviews.\nReply to reviews to encourage engagement.