TikTok has exploded as the newest app used by young users.
In early 2020 the dance routine/challenges app hit a record-setting 315 million installs.
As TikTok grew, marketers started asking, "How to get their businesses on TikTok For You Page?"
"TikTok For You Page" is the main page users see when they login to TikTok.
What does FYP mean?
On TikTok, FYP means "For You Page."
What Is TikTok?
TikTok is an iOS & Android social media app for creating and sharing short 15 to 60-second videos.
In 2016, TikTok launched as Douyin in China; the following year, ByteDance released it outside of China as Musical.ly before finally rebranding to TikTok.
The app is now the ninth-largest social media site globally, with 800 million active users, and has been installed over 2.6 billion times.
Why do people comment FYP on TikTok?
People believe if you comment FYP on a video, they think it will help the video appear on the TikTok For You Page. In short, it will not help.
Why is TikTok so popular?
TikTok started as a fun lip-syncing app with a cult Gen Z following, which evolved into a way for users to share short dance routines, challenges, comedy skits, business tips, and more.
What is the TikTok For You Page?
The For You page (FYP) is the landing page of the TikTok app. This page is a curated feed of videos based on your interests and previous usage.
A similar example would be Instagram explore page, where Instagram shares user-accounts you might find interesting based on people you follow and like.
Why you should Optimize your TikTok Content
The TikTok For You Page gets the most traffic of any page for its 800 million active users. In short, it's where the action is, and you want to get your service or product in front of more potential customers.
When your content resonates with your audience, the algorithm will pick this up and rank your video higher.
What does this mean for business owners and influencers?
- Monetization: By appearing on TikTok FYP, your followers grow faster and get your account closer to 10k followers to be applicable for the TikTok Creator Fund.
- Sponsorships: Once your videos reach a broader audience, your opportunities for paid sponsorships grow.
- Platform Growth: With platform growth, you can receive more traffic to Instagram, Facebook, YouTube, and your website to make sales.
- Free Views: A FYP feature could push your traffic to tens of thousands overnight.
TikTok's For You Page Ranking Factors
Here are the details of the TikTok algorithm and learn how the For You page works.
The more comments, likes, and shares your video get, the more likely the algorithm will pick it up. Followed up by video completion rates.
Hashtags, music, and captions help TikTok understand your page, giving it a better opportunity to rank on For You page.
Device & Account Settings
Your location, language preference, type of device, and country settings play a vital role in curating your opportunities to rank on FYP. This is
Tips to help you get on the TikTok For You Page
Popularity and search intent are critical factors to success, but that isn't easy to quantify. So we are going to cover quantifiable actionable steps to improve your possibility to rank in FYP.
Here are six tips on what you can do to improve your chances of getting on the TikTok For You page:
Use high search volume Hashtags.
Add accurate hashtags to your videos to help people find your videos. If you are adding hashtags thinking it will trick the algorithm, you'd be wrong. User engagement is the key to success.
Essential Social Media hashtag rules:
- Don't hashtag stuff. Choose a small number of relevant hashtags.
- Mix popular hashtags with less popular ones.
- Use trending hashtags in your niche.
- Participate in hashtag challenges.
You need to make your brand stand out, so do everything you can to be a brand that people want to follow.
Create shorter videos
Creating shorter and engaging TikTok videos increases your engagement rates.
Imagine you have under a minute to impress your boss, a celebrity, or a love interest. Would you use the full 60-seconds? Or would you try to add your pitch as fast and concise as possible? Your audience is no different; they have a short attention span and want to be entertained.
Write engaging captions
Add 150 characters, including any hashtags, to catch someone's attention. This limited real estate allows you to compel viewers to engage with your content.
The ideal TikTok caption should:
- Be short
- Feature related hashtags
- Encourage engagement
How do you do this?
You will want to be personal, add a question, add something the user wants to know, don't give the video away in the description; you want to have users click and learn more. These steps will increase engagement.
Create High-Quality Videos
4k and 1080p video is the norm now for users. TikTok users never lived with a TV that had rabbit ears. If your video is dark or grainy, users will skip to the following video, and you have zero chances of TikTok sharing those low-definition videos to the masses.
Post when your Audience is Most Active
Hit TV shows that get moved to different time slots suffer. This is because a popular TV show does better when viewers are available to watch it. You want to take the same approach and post new content when users are most active and have a better chance of viewing your videos.
By targeting users when they are most active, you have a better chance of increasing your engagement rates. To use another analogy, you don't go fishing when the fish aren't biting.
The best way to figure out when your followers are online is with a free TikTok Pro Account. This account allows you to:
- Track video views over the last 7-28 days
- See how many profile views you've received
- Monitor follower growth
- Analyze trending videos
- See when your followers are online
To sign up for a free Pro account, you will need a minimum of 100 followers.
How do I switch to a TikTok Pro account?
To switch to a Pro account, you will need to:
- Open TikTok.
- Select "Me" (at the bottom of the screen)
- Press the three dots (in the top left corner)
- Press "Manage Account"
- Select "Switch to Pro account"
- Select "Creator" or "Business"
- You're done!
Add Trending Music to Your Videos
People rely heavily on their senses; if your video doesn't have good music (or soundtrack), it will miss an opportunity to connect with its viewers.
How do you find popular soundtracks for your videos?
Here are 3-ways to find trending music:
- When creating a video, select "Sounds," from there, you can access the "Discover" page.
- Save Favorites. When using TikTok and you come across a sound you like, you can add it to your Favorites folder.
- Use popular Sounds. In TikTok Pro Analytics, under the "Followers" tab, you'll see a list of sounds your followers have heard in the last seven days.
By following these tips, you're not guaranteed a spot on TikTok's For You page, but it can significantly improve your chances.