If you are searching for the top SEO agency near me in Ottawa, you may feel a little overwhelmed with all the results in Google Maps. How do you know who to trust? This guide will take you through some important steps and show you how to sift out the listings that have red flags.
What is a Google Business Listing?
If you have not yet heard of Google Business Profile, it is the new version of Google My Business. A GBP listing is how your business shows up on Google and Google Maps when people use the search engine. These listings help business owners add information to help search engines learn more about the business to better serve searchers and fulfill their needs. GBP listings usually include addresses, hours of operation, photos, website links, and other important information.
What To Look For in Searching for an SEO Agency on Google Business Profile
Now that you know what is in a GBP listing, it helps to know what to do with that information as you are searching for local SEO agencies in Ottawa, Ontario. These are some key considerations.
When considering reachability, it is important to think beyond a phone number or an email address. If you have a problem or need a refund, can you go to the agency’s office? Agencies with virtual or no addresses could easily take your money and vanish. There are agencies today with addresses in warehouses, PO boxes, or even storage units. An ideal choice is an established, verifiable business with a physical address. Using a virtual office or PO box is actually against Google’s TOS. If an agency has an address, search it to find out exactly where it is.
A good SEO company should certainly know how to optimize a website that improves traffic. However, little research can show that even SEO agencies may have little to no traffic. Also, some of them use so few relevant keywords that it should be embarrassing, especially for companies that are trying to market a service to help others optimize keywords and draw traffic to their sites. Look for a site with a higher monetary value, more keywords, and more traffic. You will see some examples in a later section of this guide.
If you are looking for a local agency, it is natural to want to see the work it did for other companies in the city. If you broaden your perimeter to all of Canada, you will certainly want to see that the agency has helped other clients in the country. Look for testimonials, case studies, or social proof. They should have some proof of completed work using SEMrush, Ahrefs, or a similar SEO tool to prove results.
Is the agency a jack of all trades and a master of none? Does the agency specialize in SEO, or does it offer a lot of other services? When you are looking for the best SEO agency to help you meet your growth goals, choose an SEO-focused company. An agency that specializes in SEO or local SEO is what you need. Beware of agencies that claim to provide web design, CRO, social media marketing, and a lot of other services but do not specialize in SEO. It takes a lot of time to keep up with Google’s rules, research, and other SEO tasks, so an agency that has too many other services to handle may not provide the best results.
Deciding if a company is trustworthy is an important decision. To help make that decision, ask yourself these questions:
- When was the agency’s website last updated?
- Who owns the agency?
- Can I easily find and verify contact information?
- Does the agency have an online presence apart from the website?
- Is the business name unique?
- Can I verify that the business is registered by its name?
Be sure to thoroughly research the agency’s online presence. For example, visit social media pages to see if there are consistent or recent posts and interactions.
Top SEO Agencies in Ottawa, Ontario
There are a few reliable SEO agencies in the vicinity and throughout Canada. Based on all the points covered in the previous sections, these are the top local results and a brief explanation of them.
SEO North is an SEO-focused agency with a niche. If you have a health care practice, this is the agency for you. SEO North has extensive knowledge of health-specific SEO. Also, the agency provides you with a competitive analysis, which is important for helping you work toward or maintain a competitive edge.
Although this agency does offer another service, it does not offer a long list of them. SEO Plus provides PPC and SEO services. As the most established SEO agency in the area, you can easily find and verify its information. It recently launched a new .com website, and its old site had a .ca domain so its stats might be a bit off.
Site Keywords: 17
Site Traffic: 49
Site Value: $184
Although this company appears to be based in Edmonton, its Ahrefs scores are good. There are three addresses on the website. The Ottawa address on the site’s page appears to be a virtual address or a coworking space when you Google it and look at the results instead of the map. This agency may be a good choice if you are willing to work with an out-of-province company. However, if working with an agency that is within Ontario is a must, the previous two suggestions may be more suitable for you.
Other Local SEO Agencies
Trying to find reliable results takes time. After reading the previous sections, you will be able to see for yourself why these results have one or more red flags.
U7 Web Design & Marketing
Although this agency appears to create some lovely websites, it is not focused on SEO. Also, the address is a UPS store, which is not safe.
WebLift | Web Design and SEO Company Ottawa
While the site has some keywords and a little value, the traffic is dismal. Also, the address leads to an Indian food restaurant.
Kanata Marketing – Salient Marketing
The address for this one is in Kanata. In addition to that, it is located in a Dymon storage facility.
SEO Services Ottawa Inc.
There have been no updates on this one since 2019. Also, there is no listed address.
Neox Marketing – Digital Agency, SEO, and Website Design
There is no address for this agency, and it does not have a local portfolio.
Creative Niloy – SEO Expert in Canada
This might be a reasonable option if you live in Bangladesh. Why? Because the homepage touts the best SEO expert in Bangladesh. Also, the address is in “Kanata”.
Orleans Web Design – Salient Marketing
This one certainly has more traffic and keywords than several local competitors. However, it is in Orleans, and the address is for a Dymon storage facility.
Pondstone Digital Marketing
This one is local, but its website appears to be new and not yet set up.
DigitalMobz | SEO & Web Design
There is no address or phone number for this agency. Also, it lacks an SSL, which is critical for good SEO performance.
This one is in Kanata. Also, it has no value, keywords, site traffic, or traffic in Ahrefs.
Ottawa Web Design & SEO Services
Poor traffic value.
Poor traffic value.
Uruguay area code, non-Canadian names, looks suspicious.
Websiter Ottawa SEO & Web Design
Located in DYMON Storage Coventry, so they probably do not have an office in Ottawa.
There are several other local results as well that use Ottawa’s name in their brand names to target people searching for SEO agencies near me. However, they also lack traffic and value. You may find numbers outside of Canada, more addresses in distribution centers or storage facilities, and other red flags. The key takeaway is to always carefully research each part of a GBP listing before you hire an SEO agency.