If you search for the top SEO agency near me in Ottawa, you may feel a little overwhelmed with all the results in Google Maps. How do you know who to trust? This guide will take you through some essential steps and show you how to sift out the listings with red flags.
What is a Google Business Listing?
If you have not heard of Google Business Profile, it is the new version of Google My Business. A GBP listing is how your business shows up on Google and Google Maps when people use the search engine. These listings help business owners add information to help search engines learn more about the business to better serve searchers and fulfill their needs. GBP listings usually include addresses, hours of operation, photos, website links, and other important information.
What To Look For in Searching for an SEO Agency on Google Business Profile
Knowing what is in a GBP listing helps you know what to do with that information as you search for local SEO agencies in Ottawa, Ontario. These are some key considerations.
When considering reachability, it is essential to think beyond a phone number or an email address. Can you contact the agency’s office if you have a problem or need a refund? Agencies with virtual or no addresses could easily take your money and vanish. Today, agencies have addresses in warehouses, PO boxes, or storage units. An ideal choice is an established, verifiable business with a physical address. Using a virtual office or PO box is actually against Google’s TOS. If an agency has an address, search it to find exactly where it is.
2. SEO Performance
A good SEO company should undoubtedly know how to optimize a website that improves traffic. However, little research can show that even SEO agencies may have little to no traffic. Also, some use so few relevant keywords that it should be embarrassing, especially for companies trying to market a service to help others optimize keywords and draw traffic to their sites. Look for a site with a higher monetary value, more keywords, and more traffic. You will see some examples in a later section of this guide.
If you are looking for a local agency, it is natural to want to see the work it did for other companies in the city. If you broaden your perimeter to all of Canada, you will undoubtedly want to see that the agency has helped other clients in the country. Look for testimonials, case studies, or social proof. To prove results, they should have proof of completed work using SEMrush, Ahrefs, or a similar SEO tool.
Is the agency a jack of all trades and a master of none? Does the agency specialize in SEO, or does it offer many other services? Choose an SEO-focused company when looking for the best SEO agency to help you meet your growth goals. An agency that specializes in SEO or local SEO is what you need. Beware of agencies that claim to provide web design, CRO, social media marketing, and many other services but do not specialize in SEO. It takes a lot of time to keep up with Google’s rules, research, and other SEO tasks, so an agency with too many other services to handle may not provide the best results.
Deciding if a company is trustworthy is an important decision. To help make that decision, ask yourself these questions:
- When was the agency’s website last updated?
- Who owns the agency?
- Can I easily find and verify contact information?
- Does the agency have an online presence apart from the website?
- Is the business name unique?
- Can I verify that the business is registered by its name?
Be sure to thoroughly research the agency’s online presence. For example, visit social media pages to see if there are consistent or recent posts and interactions.
Top SEO Agencies in Ottawa, Ontario
There are a few reliable SEO agencies in the vicinity and throughout Canada. Based on all the points covered in the previous sections, these are the top local results and a brief explanation.
SEO North is an SEO-focused agency with a niche. If you have a healthcare practice, this is the agency for you. SEO North has extensive knowledge of health-specific SEO. Also, the agency provides a competitive analysis, which is vital for helping you work toward or maintain a competitive edge.
Although this agency offers other services, it does not offer a long list. SEO Plus provides PPC and SEO services. As the most established SEO agency in the area, you can easily find and verify its information. It recently launched a new .com website, and its old site had a .ca domain, so its stats might be a bit off.
Site Keywords: 17
Site Traffic: 49
Site Value: $184
Although this company appears to be based in Edmonton, its Ahrefs scores are good. There are three addresses on the website. The Ottawa address on the site’s page appears to be a virtual address or a coworking space when you Google it and look at the results instead of the map. This agency may be a good choice if you are willing to work with an out-of-province company. However, if working with an agency within Ontario is a must, the previous two suggestions may be more suitable for you.
Other Local SEO Agencies
Trying to find reliable results takes time. After reading the previous sections, you will be able to see for yourself why these results have one or more red flags.
U7 Web Design & Marketing
Although this agency appears to create some lovely websites, it is not focused on SEO. Also, the address is a UPS store, which is not safe.
WebLift | Web Design and SEO Company Ottawa
While the site has some keywords and a little value, the traffic is dismal. Also, the address leads to an Indian food restaurant.
Kanata Marketing – Salient Marketing
The address for this one is in Kanata. In addition to that, it is located in a Dymon storage facility.
SEO Services Ottawa Inc.
There have been no updates on this one since 2019. Also, there is no listed address.
Neox Marketing – Digital Agency, SEO, and Website Design
There is no address for this agency, and it does not have a local portfolio.
Creative Niloy – SEO Expert in Canada
This might be a reasonable option if you live in Bangladesh. Why? Because the homepage touts the best SEO expert in Bangladesh. Also, the address is in “Kanata”.
Orleans Web Design – Salient Marketing
This one certainly has more traffic and keywords than several local competitors. However, it is in Orleans, and the address is for a Dymon storage facility.
Pondstone Digital Marketing
This one is local, but its website appears new and not yet set up.
DigitalMobz | SEO & Web Design
There is no address or phone number for this agency. Also, it lacks an SSL, which is critical for good SEO performance.
This one is in Kanata. Also, it has no value, keywords, site traffic, or traffic in Ahrefs.
Ottawa Web Design & SEO Services
Poor traffic value.
Poor traffic value.
Uruguay area code, non-Canadian names, looks suspicious.
Websiter Ottawa SEO & Web Design
Located in DYMON Storage Coventry, so they probably do not have an office in Ottawa.
Several other local results also use Ottawa’s name in their brand names to target people searching for SEO agencies near me. However, they also lack traffic and value. You may find numbers outside Canada, more addresses in distribution centers or storage facilities, and other red flags. The key takeaway is carefully researching each part of a GBP listing before hiring an SEO agency.
How do I find the best SEO agency?
Search Engine Optimization, or SEO, is a process by which a website can improve its ranking on search engine results pages. In other words, it helps your website to appear higher up on the list of results when someone searches for a relevant term. There are a number of factors that go into SEO, from the use of keywords and backlinks to the overall design and structure of the site. As such, it can be difficult to know where to start when trying to optimize your website. However, one of the best ways to find an effective SEO strategy is to consult with an agency that specializes in this area. A good SEO agency will have a proven track record in helping websites to improve their ranking on search engine results pages. In addition, they will be able to tailor their services to meet the specific needs of your business. As such, working with an experienced and reputable SEO agency is a great way to ensure that your website gets the visibility it deserves.
How much should I pay someone for SEO?
Search Engine Optimization, or SEO, is a complex and ever-evolving field. Because of this, it can be difficult to determine how much to pay someone for their services. Generally, the amount you pay should be based on the scope of the project and the experience of the person you are hiring. If you are looking for someone to simply perform keyword research or create basic meta tags, you will not need to pay as much as you would for someone who can handle a complete site redesign and link-building campaign. However, it is important to remember that SEO is an ongoing process, so even if you are only paying for a one-time project, you may need to continue paying for monthly maintenance in order to keep your site ranking high in the search engines.
Is an SEO agency worth it?
As any business owner knows, a strong online presence is essential for success in today’s marketplace. Potential customers use the internet to research products and services, and a well-designed website is crucial for attracting their attention. However, simply having a website is not enough – it also needs to be optimized for search engines. This process, known as search engine optimization, or SEO, can be complex and time-consuming. For many businesses, the best option is to hire an SEO agency to handle the task. While there is no guarantee of success, an experienced SEO agency can provide a number of benefits. They will have a deep understanding of how search engines work and what methods are most effective for driving traffic to a site. In addition, they will be able to track the results of their efforts and make necessary adjustments over time. For businesses that want to improve their online visibility, an SEO agency can be well worth the investment.