Getting on the first page of Google is becoming more difficult as time progresses. This is why you need to use the latest search engine optimization techniques. If you use them daily, there's no reason why your site will not climb the search engine rankings.
Fortunately, there's a new SEO strategy that can send floods of traffic to your website.
The Skyscraper Technique 2.0 can help you get a sharp edge over your competition. I've been using this technique on one of my sites for the past several days. To my surprise, my organic traffic increased by 651.4%.
You may not believe me, but this same technique helped my new post get the number one spot on Google within three weeks.
In this article, I would like to share a reliable SEO case study with you. I'm going to walk you through each step. If you follow the steps correctly, there's no reason why you shouldn't see positive results. I'm convinced that this strategy will increase organic traffic to your website.
My content Was a Huge Hit, and Then it Flopped
I know I must produce valuable content for my audience. I came up with an excellent idea for a post on my site. My post got tons of traffic and shares during the first week. It's also imperative for me to mention that people started linking to my post.
My page made it to the first page of Google within several weeks. On the surface, it seems like this is a milestone. However, my posts typically get more traffic from search engine optimization over time.
The organic traffic to that page started to decrease. It got to the point where my page averaged five to six visitors a day. My rankings begin to drop.
On paper, everything looked great. I had over 300 backlinks, plenty of comments, and tons of media shares.
I was left scratching my head. What went wrong?
User Intent and Search Engine Optimization will Lead to Higher Rankings.
Please keep in mind that Google is only interested in keeping users happy. They focus on giving people results related to their User Intent.
What is User Intent? It is the primary goal behind a user's Google search.
Google's algorithm can figure out User Intent with ease. In short, Google will match users with quality content that's related to their search query. If you take a close look at the 2018 Google Quality Rater Guidelines, you will see that it has a full section on User Intent.
Google even makes an earnest effort to ask users about their intent. For example, they will ask you if your search is informational or transactional.
If your search is informational, you are only interested in getting more information about your search query. If your search is transactional, you are ready to buy something.
That's when it dawned on me. My post was failing because it was not satisfying user intent. That's when I knew it was time for me to try something new.
Skyscraper Technique 2.0
I optimized my page for User Content. My organic traffic began to increase overnight. My rankings went from #12 to #4.
I have been able to sustain my new ranking with this new approach.
Here are the simple steps for the Skyscraper Technique 2.0:
- Determine User Intent for your niche.
- Focus on satisfying User Intent.
- Make sure you optimize for the UX signals.
Let's be clear about one thing. The Skyscraper Technique 2.0 still works. It is not an outdated search engine optimization tactic.
Let's say I wanted to cover the best SEO tools on the market today. Instead of reviewing 10 to 20 tools, I would review over 100 search engine optimization tools. This would make my page larger and better.
More people would link to my page because I am bringing more content to the table. This type of page also does a wonderful job of satisfying User Content. If you use this simple strategy, your post will get on the first page of Google.
Would you like to take things to a higher level? You should use the Skyscraper Technique 1.0 and 2.0 for your posts.
Skyscraper Technique 1.0 will help you secure the backlinks you need to be on the first page. Skyscraper Technique 2.0 will help sustain your rankings. Let's go over the steps.
Step One: Determine User Intent
Identifying User Intent is not as difficult as you may believe. You can do this with the following techniques.
Study the First Page – Google's first page unveils User Intent. If a page appears on the first page of Google, it satisfies User Intent.
Begin by searching for your keyword. Look at the SERPs.
What type of intent do these results satisfy? Are people looking for more information?
Are they searching for simple information or advanced information?
Are people interested in buying something?
Are they ready to buy a product? Are they comparing two different products?
Let's say you enter "Office Space Miami" into the search engine. This is a transactional search query. You will probably see product pages that can help you book premium office space in Miami, Florida.
Let's take things one step further. If you typed "Co-working Space Miami" into the search engine, you would get different results. You will probably see blog posts about the top co-working locations in Miami.
These keywords may seem similar, but the first page of Google shows that the User Intent is not the same.
Focus on the Keyword
In most cases, the keyword will help you figure out the User Intent. Once you figure this out, you will not have any problem fulfilling User Intent. In return, Google will reward you with a nice spot on their first page. When this happens, you can expect to get a flood of traffic to your website.
Step Two: Make Sure You Satisfy User Intent
At this point, I had a full understanding of User Intent. It was now time for me to produce quality content that would compliment User Intent.
Here's how I did it:
Covering the Fundamentals
Look at the content carefully on the first page. What are the posts talking about? Your post should be similar to the posts on the first page. However, your post should not be too advanced.
Consider Changing the Format
You should consider changing the format of your content. Your content should be unique, but it should also be similar to the posts on the first page.
There's an old saying, "There's no need for you to reinvent the wheel." The posts with the highest rankings will help you develop quality content for your targeted audience.
Covering More Things
People enjoy reading checklists. Make sure your checklists cover more things. Adding the year to your checklist will make your content relevant.
Here are a few examples:
- 100 SEO Tools That Will Help You Get Higher Rankings in 2020
- 200 Sources That Will Deliver Traffic to Your Website in 2020
- 90 SEO Techniques that Work in 2020
A lengthy checklist will pay big dividends for your post. Google will see that you are going the extra mile to satisfy User Intent.
Step 3: Optimize Carefully for UX Signals
Here's the bottom line:
Your content can be the ideal match for User Intent.
However, if your site is not optimized for User Intent, your content will not rank. Users will also leave your site if they are not satisfied with the content on your website.
Your content must do the following:
- Increase dwell time
- Minimize the bounce rate
- Increase organic click-through-rate
Here's how you can do these things:
Use Informative Videos
Digital marketing experts around the globe have found out people spend more time on web pages with videos. From my experience, videos can keep people on your page for a more extended period. This is the primary reason why I embed videos on my web pages.
Table of Contents
I love adding a table of contents to my posts. It helps my readers have a better understanding of my content.
It's also vital for me to point out that adding a table of contents to your posts can put you in a position to get some impressive site links in the search results. These site links will give a massive boost to your organic CTR.
Your introduction is the first thing that gets the attention of your visitors. You may be tempted to use a long introduction, but you should keep it short and sweet. No one's interested in reading a long introduction.
The ideal introduction is five to eight sentences long.
Use Multiple Examples
Tons of examples should be in your post. Examples will help to separate your posts from the other posts in the search engines.
H2 and H3 Subheaders
Subheaders break your content into smaller chunks. This makes your content easier to read.
Short Sentences and Short Paragraphs
You should use short sentences and short paragraphs. This will also make it easier for your visitors to read your content. Each paragraph should have two to three sentences.
What's your opinion of this SEO case study? The techniques listed above work exceptionally well for me. There's no reason why they cannot increase organic traffic to your website.
It's becoming more challenging to rank for competitive keywords these days. However, the Skyscraper Technique 2.0 can help your posts get on the first page of Google within a short period. Can you imagine how many leads you will get when your post receives a top-ranking?
Contrary to popular belief, search engine marketing is alive and well. I've shared one of the most powerful SEO tactics around today. It can help you get more leads for your offers.
I recommend that you start using the Skyscraper Technique 2.0 today.
You will not regret it!