Content optimization is the process of structuring and formatting content in a way that makes it more likely to succeed with search engines. This can be done by using keywords, length, headlines, bullet points, images, and videos. It’s essential to know your audience when optimizing content because not all types of content will work for every type of person.
The goal with any optimization is to give people what they want so you can get them on your site and keep them there longer without them giving up or moving on to something else.
If you’re struggling to improve your content and find it challenging to find the time and resources, I’ve put together a list of our favorite tutorials for making content optimization easier.
|The Complete Guide to Content Optimization In 2019||Guide||Frase|
|How to Create Perfectly Optimized Content: 16 Essential Elements||Guide||James Brockbank / Search Engine Journal|
|SEO Copywriting: The Definitive Guide||Guide||Backlinko|
|SEO Copywriting Guide: A Smarter Approach To Ordering Content||Guide||Maria Kalyadina / SEMrush|
|Role of Content Course with Eric Enge||Course||Eric Enge / SEMrush|
|Content Marketing Fundamentals Course with Ashley Segura||Course||Ashley Segura / SEMrush|
|Strategical Content Optimization in an SEO Process||Video||Crawling Mondays|