To have a clear cut understanding about what a Digital Marketing Consultant is, as well as the functions performed by a Digital Marketing Consultant, a background on specific keywords related to the concept of a Digital Marketing Consultant is given. These keywords include the following:
- Digital Marketer
- Marketing Consultant
The following definitions were approved by the American Marketing Association Board of Directors:
Marketing: is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It is a business process that helps in creating a relationship with customers as well as meeting and satisfying the customer’s needs.
The Chartered Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.”
Digital Marketer: The use of digital technologies to market products on the internet using phones or computers as well as displaying digital advertisements on the internet via this medium is referred to as Digital Marketing. Therefore, any individual who engages in the marketing of products and services on the internet as well as advertising using phones and computers is said to be a Digital Marketer. The various Digital Marketing methods include; search engine optimization (SEO), search engine marketing (SEM), influencer marketing, content automation, campaign marketing, e-commerce marketing.
Marketing Consultant: A Marketing Consultant is any individual or entity that helps in creating and implementing marketing strategies that are centered on the core of businesses as well as products and services offered. The primary objective of a Marketing Consultant is to determine strategies and tactics that will promote a product and services as well as get words out to the public about the offered product and services. A Marketing Consultant major area of specialty includes; Social Media Marketing, Online Marketing, Copywriting, Direct Response Marketing among others.
For the background on the keywords given above, more emphasis will now be placed on Digital Marketing Consultant.
A Digital Marketing Consultant is anyone who can provide practical online strategic solutions and advocacy for business growth as well as analyze what a business needs are. He/she is highly skilled and has specialized training in Online Marketing. The demand for working with a Digital Marketing Consultant is increasing at a breakneck rate as an online business are springing forth daily. Therefore, in other to become a successful Digital Marketing Consultant, knowledge on the following digital trends is of the essence:
- Digital Display Marketing (Ad Ops)
- Web Analytics and Reporting
- Mobile Marketing (App store optimization)
- Influencer marketing
- Local & International Marketing
- Email Marketing
- Content Marketing Strategy
- Paid Marketing (Google AdWords, FB, Twitter, LinkedIn)
- Branding & Reputation management
- YouTube & Video Marketing
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
The points listed above are however just recipes that will enable one to cook the right plan of action to be used in the digital marketing of a business. It is, therefore, necessary to pay attention to the following in other to be a successful Digital Marketing Consultant this year and even beyond.
Define your niche: This is done by examining the area you belong do (Paid marketing, SEO or SMM as listed above)
Build your Presence: This will enable the visitor to know about the services you provide, and this is achieved through building a personal website
Start Blogging: Blogs should be SEO friendly. This is also the most effective approach to becoming a successful Digital Marketing Consultant.
Develop a strong network: This is achieved by connecting and reaching out to people who have strong connections in your industry as it can help by providing recommendations of your services to individuals in need of a Digital Marketing Consultant