Why You Shouldn’t Rank Your Homepage

The Negative Aspect of Ranking a Homepage One of the biggest SEO mistakes a business can make is attempting to optimize their homepage for keyword rankings. Not only can this substantially decrease the ranking of the business to achieve what they want, but it can also be detrimental to their overall rankings. The key reasons… Read More

What Is Content Syndication & How Does It Work?

Do you have some particularly great content? This doesn’t just mean a piece that you love, but one that is achieving great results. Your audience loves it, the search engines love it, and you are getting a lot of traffic off of this page. These are the real winners. It’s where you’ve managed to reach… Read More

4 Strategies to Boost Your Google Rankings

Search engine optimization is a subtle art. People lose patience with the details that can create a fantastic search engine optimization strategy. It’s understandable. When you are running a website, you want to focus on a flashy design with lots of neat features, brand new content that gets your audience excited, and you want to… Read More

All Links are Not Created Equal: How Google evaluates links

We’ve all been taught that links are great for SEO. And that’s why we work so hard to generate as many as possible. But here’s what many internet marketers don’t realize: links can do just as much harm as they can do good. Some experts recommend avoiding them altogether. Why is this? Well, it turns… Read More

Different types of Negative SEO

Even when you do everything right, SEO can seem frustrating. You spend a lot of time and money on SEO, but results may seem elusive. Sometimes, you succeed. When you see a steady stream of traffic arriving at your site from Google, you naturally feel good. You’ve finally done it! You prepare yourself for increased… Read More

SEO insights from Google’s John Mueller

Google’s webmaster trends analyst John Mueller provided us with many remarkable answers to our SEO questions. Mobile-first Make sure mobile versions aren’t oversimplified. Make sure to keep relevant content and descriptive sections. Content All HTML is read + used by Google, even if its commented out. Google doesn’t treat HTML content differently depending on whether… Read More

Indexing Local Citations: Why is it so important

You have undoubtedly heard about indexing local citations, and the chances are pretty high that you know why it is crucial. You should know the importance of it so that you can make the most of it. However, you could be starting your own web page or website, and you could be looking for something… Read More

How Yoast Offers a New Schema Markup With Its Latest Update

Yoast SEO is offering a revamped Schema markup with its most recent update, version 11.0. Rather than helping your content rank higher, Schema markup makes your listings look better on the search page. Anyone using WordPress with the Yoast SEO plugin can now access the revamped schema version. Putting it into practice comes with several… Read More

Google adds short names and URLs to Google My Business listings

It’s Your Google Name, and It’s Much Shorter This Time Google finally rolls it out; the simplest way to do business is with a name that everyone can remember and, maybe even more critical, say. Hence, it’s called “short names.” That daunting task of sharing the URL string of your Google-My-Business page has been lifted…. Read More

Authority: Why E-A-T is so important

Wanting to return reputable results, Google now rates YMYL (your money or your life) websites on expertise, authoritativeness and trustworthiness or EAT. Anyone interested in SEO should strive for the same quality, regardless of their sector, although websites offering financial, legal or medical advice receive the most scrutiny. Publishers can highlight the expertise, authoritativeness and… Read More