SEO insights from Google’s John Mueller

Google’s webmaster trends analyst John Mueller provided us with many remarkable answers to our SEO questions. Mobile-first Make sure mobile versions aren’t oversimplified. Make sure to keep relevant content and descriptive sections. Content All HTML is read + used by Google, even if its commented out. Google doesn’t treat HTML content differently depending on whether… Read More

Indexing Local Citations: Why is it so important

You have undoubtedly heard about indexing local citations, and the chances are pretty high that you know why it is crucial. You should know the importance of it so that you can make the most of it. However, you could be starting your own web page or website, and you could be looking for something… Read More

How Yoast Offers a New Schema Markup With Its Latest Update

Yoast SEO is offering a revamped Schema markup with its most recent update, version 11.0. Rather than helping your content rank higher, Schema markup makes your listings look better on the search page. Anyone using WordPress with the Yoast SEO plugin can now access the revamped schema version. Putting it into practice comes with several… Read More

Google adds short names and URLs to Google My Business listings

It’s Your Google Name, and It’s Much Shorter This Time Google finally rolls it out; the simplest way to do business is with a name that everyone can remember and, maybe even more critical, say. Hence, it’s called “short names.” That daunting task of sharing the URL string of your Google-My-Business page has been lifted…. Read More

Authority: Why E-A-T is so important

Wanting to return reputable results, Google now rates YMYL (your money or your life) websites on expertise, authoritativeness and trustworthiness or EAT. Anyone interested in SEO should strive for the same quality, regardless of their sector, although websites offering financial, legal or medical advice receive the most scrutiny. Publishers can highlight the expertise, authoritativeness and… Read More

7 Essential SEO Trends You Need to Know in 2019

We don’t need to tell you that staying abreast of the latest SEO tactics is the key to success in business today. In fact, a 2018 survey shows that more than half of marketers consider growing their website traffic a major priority.  If you haven’t latched on to 2019’s most important SEO trends yet, time is running… Read More

Hiring an SEO Expert vs DIY in 2019

According to Forbes, 90 percent of the world’s data was created in the past two years. That certainly makes it a challenge to become an expert in any field, especially as more information gets piled onto the internet.  In fact, the growth of this information and the expansion of the internet makes it more difficult for customers to find you… Read More

SEO Tips: Improve Online Ranking

Having the right content is key to getting noticed online by readers and picked up by search engines. Writing error-free content is a great start. However, you need to do more than that to get results and rank higher in online searches, so that you get more visitors to your blog or website. Using the… Read More

Why Is Backlinking Important?

4 Reasons Why Backlinks Provide Some Serious SEO Juice Search engines steer 93% of traffic for websites. Taste that sweet SEO juice from quality backlinks and watch your website thrive in search engines. A rank-1 website has around 6 times more backlinks than a site at rank 10. Backlinks play a large role in determining your… Read More

The changing face of SEO

Can you attribute the number of leads you acquire from being first in Google Search? How does that differ when you drop down to the second or third position? How do you know being second or third isn’t more profitable for your company? Old SEO focuses on two things: Ranking and Keywords. Chances are you… Read More