GMB Spam Hunting

Spammers have infiltrated Google My Business listing; it is your responsibility to make your business lose in the fake businesses. I was reading Joy Hawkins’s excellent guide on spam hunting (if you haven’t had a chance to read it, I highly recommend checking it out), and even though I have years of experience in IT
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Reinstating Addiction Treatment GMBs

Creating and maintaining Google My Business accounts for Addiction Treatment Facilities is one of the most challenging aspects of Digital Marketing. The industry is full of spammers; the smallest update to your GMB in the medical niche will have you suspended in seconds. These suspensions could cost your client hundreds of lost leads per month.
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Quality Evaluator Guidelines – What has changed?

Guideline Change Log Summarized below, are the changes from the past two years (October 2018 – October 2020). Search Quality Rater Showing more trust in the algorithm over quality raters. You must focus on E.A.T. (Expertise Authoritativeness Trust) and YMYL (Your Money or Your Life). Warning-visiting Added trust in Google’s security software for identifying low-quality
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Google Ranking Factors

There are many ways to drive traffic to a website; having a high ranking on Google is perhaps the best way to generate traffic. Search engine optimization is an essential factor in increasing Google ranking; however, it doesn’t guarantee that a webpage will appear on the first page of a Google search. Google changes its
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Local SEO for Multiple Locations

Businesses aren’t always in one single location. Companies grow to where the demand is needed the most; this can range anywhere from small towns to big cities to offering services state-wide. This can make it very difficult to optimize your website for a multiple-location business. Properly optimizing your business for multiple locations requires some careful
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Should I noindex Category & Tag pages?

Category & Tag pages should be left indexable only if you have a Tag and Category strategy in place. This strategy should be a part of your overall Search Engine Optimization plan to help indexed pages rank better. Category pages are great for improving user experience and adding more internal links to your website. When
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